Funding decisions made under pressure usually come with tradeoffs.

Sara explained that when business owners wait until they’re stressed, not sleeping, and out of options, they’re more likely to accept terms they wouldn’t normally agree to.

Urgency reduces leverage.

It also attracts more offers, but not all of them are good. Once you start applying, your information spreads and the volume of outreach increases quickly.

Better decisions happen before the pressure shows up.