In this episode of the No BS Wealth Podcast, hosts Kim and Todd interview two professors who bring a unique perspective to the table. With backgrounds in business consulting, economics, and marketing, they delve into the importance of strategy and marketing for starting, growing, and eventually selling a business. They discuss their different pasts and experiences in the field, highlighting how marketing has evolved over the years. Tune in for valuable insights and expert advice on navigating the ever-changing business landscape.