In this episode of the No BS Wealth Podcast, Griffin Bridgers discusses the often underrated emotional and relational aspects of estate planning, focusing on the journey over transactional encounters. He highlights the unchanged statistic that 65-70% of Americans lack a will despite access to services like LegalZoom, suggesting tech solutions aren’t the answer to increasing estate planning engagement. Bridgers emphasizes the importance of viewing estate planning as a process, integrating technology, personalization, and engaging strategies to make it more appealing. Wealth management and estate planning are presented as interlocking, lifelong journeys, demanding incremental progress and strong interpersonal relationships. With practical advice for individuals and industry professionals, the discussion underlines the need for relationship-driven estate planning, redefining traditional approaches to secure legacies, and ensuring efficient wealth transition across generations. The episode concludes by addressing the complexities of trust administration and the shifting dynamics between older wealth managers and the incoming generation.