All right, here we go. And here we go. Season two, no bs. Wealth. We're back. Yeah, baby. It's fun. Exciting. Season two, to be like, oh, this is the second time we've been through this. But soy hall here cfp obviously co-host. And just a little bit of background about me. Hey, I love money. I love helping people. I'm a real big proponent of money, mindset and understanding what goes behind that and your emotions within money. Born and raised for Omaha, Nebraska, and been here in Des Moines and just focusing on building black Mammoth. We're glad you're here in Des Moines. Oh. Thanks. It's, a HomeAway from home. It is. It's not like Nebraska's that far, but it's not that far. But it's there. It's there, right. it's I'm not there. Omaha, Lisa,

Lisa Grefe:
0:59

when I think of Omaha, I think of Peyton, Manny.

Stoy Hall:
1:01

a lot of things. Yeah.

Lisa Grefe:
1:03

Yeah. that sounds funny, but he doesn't he say

Stoy Hall:
1:06

Omaha? He used say Omaha a lot. Yeah, it got popular. Okay. You know there's called World Series

Lisa Grefe:
1:10

in the Zoo, there's other things, but football's on my mind. Super

Stoy Hall:
1:14

Bowl. Hey, super Bowl. Alright, Lisa, how about you? What's your name?

Lisa Grefe:
1:19

What's up everybody? My name is Lisa Gr. I'm excited to be a part of season two. I'm a wealth advisor here at Black Mammoth and also love talking about money mindset. I love talking about family travel, food. All kinds of fun. Food, fun, fun food things which I know story loves as well. So we are excited for season two. We're gonna bring some new things at you and hope you enjoy it.

Stoy Hall:
1:43

Absolutely. So no BS Wealth. Why? Why do a podcast? This podcast is designed to be loud, right? To bring insight into. Money, mindset, being one of them inside into alternative stuff, our other series. But also just bring light to the fact that there's a lot of things out there, a lot of fluff, a lot of banter. Someone even say noise in our financial industry that can be detrimental to you. Could be good information, but everyone's life is different than others, and so we're just bringing light to more ideas, more ways to think about it from professionals, right? We're licensed obviously, and regulated. Most of our guests are as well, but also then we'll bring in just point of views from everyday people who are out there just grinding away at life as well. What does, no, what does this podcast mean?

Lisa Grefe:
2:36

it means a place to share and simplify for people. It means a chance to use our voice and, get out there to everyone. Maybe they're not ready for our services or ready for a financial planner, but this is a great place to get started so we can give them information on, Strategies, different ideas to do. So I, I love that being able to really reach a lot of people with that. And I think for me it's fun cuz we get to share personalities and our stories and we get to meet new people and they get to share their expertise and stories. And I think that's just the best way to learn from people.

Stoy Hall:
3:15

Absolutely. And this is, yes, it might be sponsored by Black Mammouth and that might be our firm and what we do every day. But that's not what no BS wealth's about. It's a, it's about everyone else. We're, trying to bring more into the fold, be loud and give you as much content and understanding. Our crazy com complexity that we have in our industry. But we're doing it through, a podcast. We also have the YouTube show, so if you didn't know that, we're also on YouTube and it'll always be posted on Sundays. It's a new thing that I'm doing. Sundays at 6:00 PM Oh, it's

Lisa Grefe:
3:43

like Sunday dinner. Yeah. Have our podcast.

Stoy Hall:
3:45

Exactly. With your dinner. Exactly. That's the show part of it. Otherwise, podcasts will come out on Wednesday mornings at about five. Yeah. Make it a family event. Make it a family event. Just come hang out with us, It'll be fun. Do it over. Just throw it on the. And eat some dinner while you listen to us. You chat there. Go I think it's a great idea. Great selling point. Alright, so what series, what different ways and things are you going to learn? I will start with the, most important series in my opinion, and I know it is for you two, is the Money Mindset series. money mindsets is vitally important to how you build wealth, what you think, how you live every day. And this series is really going to focus on the psychology behind it, your emotions behind it, some spirituality behind it and really, do some things to you that. might not be comfortable. No, Let's back up. It's not going to be comfortable at first. But the more you understand about yourself and who you are, the better you can be financially for your family, but also to build generational wealth. Yeah, and

Lisa Grefe:
4:53

I think we talk about this a lot, but everyone has their money story, like when was your first money memory? And that gets into the mindset that then's built over time life experiences can adapt and move what's going on with your mindset. So we are here to help. get to where you want to go with your dreams, your goals, values, your family, and money mindset's a big part of that. Absolutely.

Stoy Hall:
5:15

So first series, second series is gonna be our black CFP series that we've continued on from last year in into season two. And really the purpose of that one is to highlight. There's not very many black CFPs to begin with. But it's to highlight black CFPs, their story, where they come from, what they're doing in our industry because we have a giant black population, obviously in the United States, but also just in general for minorities and women that maybe not want to just have your normal day middle-aged white guy as their advisor. Right? Let's be honest that's, call spade and that's what that series is about to highlight. and be loud for those that may maybe not have that ability to, but also let you know that there is people out there any fit for you specifically.

Lisa Grefe:
6:06

Yeah. And you're, interviewing a lot of cool people, so that's

Stoy Hall:
6:08

gonna be a good one. Yeah. A lot of big names. A lot of fun names. And they're doing a lot of neat things. Yeah. A lot of cool things going on in that space that, stay tuned. Yeah. Stay tuned. Even FinTech stuff that popped up. Next. Is going to be a alternative, alternative investing series. Alternative series is what we'll call that one. What's alternative story alternatives? Alts, man. What are alts? S I, first of all let's, I don't like using the word alternative. I know you don't, but in our industry, we have one else to, there's no other word. There's no other word, really. But it's all those other things that aren't traditional, right? Stocks, bonds. that we all know, stocks and bonds that we decide to NCDs that we decide to invest in for a long term period. That is what our understanding traditional, everything else is gonna be an alternative space. So we're talking about still with stocks and bonds but utilizing different methods and strategies and leverage and concepts that aren't necessarily correlated to your traditional market. You've got real estate, you've got cor currencies, both crypto and, foreign exchange currencies. You've got art, you've got businesses, you've got angel investing, you've got fundraising, you've got, capital improvement stuff. You've got really everything literally outside of traditional the long investing on the stocks and bonds, which is really fun and truth. you'll learn in this series is where wealth is actually generated. And we're talking about like the rich wealth, not like being fine. You can live life in the traditional set and have a very wealthy life. But if you're talking about really earning a lot of money, the alternative space is where generational wealth has really. Just gotta me excited. I know it's a fun it. That one's fun. One, be

Lisa Grefe:
7:58

honest. It's good because you don't talk about it a lot. You don't hear about it a lot. And just being in the industry now there's so much that you can do outside of just the traditional stuff. So it's, it'd be good to share

Stoy Hall:
8:09

and that you can invest in any of you not just accredited investors, which we, talk about that a lot. No matter what, how much money you have, you're able to get into alternative investing, and you should. So you'll learn a lot about that in the alternative series. The next two series is I'm letting you. Because one, one came up from G I P Day, which was hilarious and it's gonna be fun. So I wanna have a

Lisa Grefe:
8:33

love and I wanna have a love and money series. What do you mean love and money? I just there's couples, there's people that work that either work together or together. And love and money is intertwined and I just think it's gonna be really fun to have some couples on our show and talk through money and their relationship with money and how. work with each other around money and what comes up. And we've had some v i p days that have been super interesting and vulnerable people sharing and some good stuff, some bad stuff. But I think I think we're gonna have some fun with that. Yeah, that one's

Stoy Hall:
9:07

gonna be fun. One, that one will be, I think that'll be, there might be fighting. There might be fighting. Be love there. They'll, be love. They'll be fighting, they'll be above. We'll see what. That means we have to get our wives, but Yeah. Oh, you know that, right? I know that's

Lisa Grefe:
9:22

like episode one. I just think it's real. It's real life. It's you know what's going on in the day to day around you're talking about budgeting, you're talking about changing careers maybe, or in income coming in, expenses going out, and usually we see one. Likes to spend and one likes to save and how do you work? How do you work with that? And I think it'll be fun. One,

Stoy Hall:
9:41

one knows where everything's gonna be. One, one

Lisa Grefe:
9:43

is handling the money

Stoy Hall:
9:44

potentially and one is not. I Typically that's what we see. So that there's some couples

Lisa Grefe:
9:48

that work together. Love and money. So love and money loving.

Season2OpenerAudio-1:
9:51

And

Stoy Hall:
9:51

Money, It's common That'll be fun. And, do you have another series that you're thinking of? Or ideas? Oh,

Lisa Grefe:
10:06

I'm not ready to share

Stoy Hall:
10:06

yet. No, that's fair. Hey, because I might have one more. There's going to be other ones that come out some that we're working on behind the scenes that make sense. Obviously we, yeah, stay tuned. We've done a tax one before. We're gonna have market ones updates, just ones that are periodic that technically would fit into one of the categories, probably, but not on the ongoing. They're gonna be more state of the union. primetime type things that come up. So stay tuned there. But a lot of exciting ones coming down the pipe. So this being the first episode of season two, what do you want to leave or discuss with, everyone right now for this first episode? Is there anything that comes to mind that's been going on?

Lisa Grefe:
10:53

money. money. What? Wow. No, I think so. It's, a new year and I wrote an article about this, but new Year's resolutions, people get really gung-ho and excited at the beginning of the year. It's February. So typically the resolutions have already dropped off. Yep. sure have. They're not going on. So I think for me it's how can we put things into some bite size goals for people where they can start taking action now and get to where they wanna go in 2023 and make it a really great.

Stoy Hall:
11:26

Yeah. I think it's a great point. And, bite size is, a way to say it because it's almost Valentine's Day, so well done there. Yeah. But also your wealth and your plan financial plan is, it's a moving target. It's an ameba. It's always shifting and changing. We talk about this a lot of, when you create a plan, by the time you created it, something's changed, right? Even recently with some of our clients said, getting promotions and changing jobs and things popping up. We're not really on the docket at all, and all of a sudden now things have changed and we're dealing with them. So I think it's really important to take the bite size approach, but understand that things are going to change. Like it's not going to be set in stone. This is how we operate. I wanted to highlight a little bit about what's going on in, and not the markets, but in our economy, everyone's mm-hmm. throwing out recession, and all those really fun trigger words. I wanted. to address that, right? We're seeing layoffs. We have inflation, we have rising interest rates. There's a report that like 40, 40 to 50% of people are not, or have already spent through their emergency savings are now putting stuff on credit cards in. I want to address this statistically in all that data points that the media says, we're not technically in a recession, right? Which is, what is it? Two GDP Nega, two gdp. Two negative GDP quarters in a row. Technically we haven't done that, but I think we all can agree that we feel the recess. we feel it more so than we're actually seeing it statistically. And I want everyone to know that's, what's happening. That's what you're feeling. And it's, okay to understand that, but it's time to make a plan. It's time to make a plan now, should have made one years ago, but it's time to make one now so that for you can get out of this. And when this thing is over in a year or two, whatever happens that you can. exponentially grow and be light years ahead. Just had one of our episodes and we were talking about the value of financial planners and how do you track that? Like we, we kick that around all the time, right? Not only right, obviously to set our fees and how we make money, but like how do we deliver and show prospective clients and even our current clients the true value of what we do. This is the time that you really see that the most. You don't see it as much. When the markets are doing well, everyone's happy, everyone's making money. Businesses across the globe, are doing fantastic. You start to see it. Now when times are rough, because we're not getting those client calls of people running outta money, we're not getting those client calls of people freaking out about the market because not only have we taken care of the education piece on the front end, but their plan has been designed and. to take on a situation like that. How do you value that? I don't really know. I think I'll fight that my entire career because it's you can't say, oh, by working with us, we saved you X. It's not like taxes, like it's none of that. And so it's more of a feel like an intuition, emotional feel, value, I believe more so than by working with us. Two years ago, we just saved you$50,000 this year because of the market. It's not the way we track it. Yeah. Yeah.

Lisa Grefe:
14:57

So there's a, the peace of mind knowing that you're good through challenging times and good times, and how do you put a price on that? You say priceless. I don't know. Then there's, yes. The value of delivering any kind of savings or growth on the other side that you can more monetize. So I think it's, a combo of the both of both of them. And, but it is

Stoy Hall:
15:24

hard to measure. It is, and that's for everyone in our industry. It's tough for us to measure, but. The more we talk about, the louder we can get the more education that can get out there is important. And that's what No BS Wealth podcast is about. Yes, the no, the BS in that is bullshit. No bullshit. Podcast is what we're about. Leap we're going to give you everything we can. In, as screw disclosures, like transparent as possible is what we're here for. And what we're gonna do. Compliance might not like that part, but they'll be okay. Come along the ride with us do comments, share, do all of those things for us cuz the more we hear from you, the better we can make this for you as well. Anything you wanna sign off with?

Lisa Grefe:
16:11

Yeah, no, I think I just wanted to reiterate what you were talking about the, feeling of what's going on right now. And I think that's a really interesting kind of point to leave people with because people are feeling it's conflicting, people aren't feeling great. There was the actually a jobs support that came out that was really good. Which is, again, more confusing, but overall people are just not feeling like themselves or feeling good about where it's headed. I think leave on that, but that's what we're gonna work through. I think that goes back to money mindset too, and having a plan and having the preparation. So that's gonna be important for everyone this year, especially with the ups and downs that we're gonna ride. But know that we're here with you and excited to, to be on the journey

Stoy Hall:
16:55

with you. Absolutely. So we'll sign off for now and we'll see you every week on Wednesdays. Yeah. Woo

Disclosure:
17:07

The proceeding program was sponsored by Black Mammoth. Any awards, rankings, or recognition by unaffiliated third parties or publications are in no way indicative of the advisors future performance or any individual client's investment success. No award ranking or recognition should be construed as a current or past endorsement of black mammoth. Information regarding specific awards, rankings, or recognitions is available on the Black Mammoth website, www.black mammoth.com. All investment strategies have the potential for profit or laws. Investment strategies such as asset allocation, diversification, or rebalancing do not assure or guarantee better performance and cannot eliminate the risk of investment losses. There are no guarantees that a portfolio employing these or any other strategy will outperform a portfolio that does not engage in such strateg. This broadcast should not be construed by any client or prospective client as a solicitation to affect or attempt to affect transactions and securities or the rendering of personalized investment advice due to various factors including changing market conditions. The information discussed in this broadcast may no longer be reflective of current positions or recommendations. While information presented is believed to be factual and up to date, black mammoth, do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. The tax and the state planning information discussed is general in nature and is provided for informational purposes only and should not be construed as legal or tax advice. Listeners should consult an attorney or tax professional regarding their specific legal or tax situation. Past performance is not indicative of future results.