The big old burrito in your mouth. Welcome everybody. Today’s episode is going to be unhinged. I believe now I know it’s going to be an inch. It’s gonna be a lot different than the others. We obviously Kelsey’s back on, we had talked about her and her episode. That’ll come out before this one. And Christina who runs all my shit. So without further ado, I’m going to start this off very hot. So why, what’s the point of marketing? Marketing is expensive. It’s irreverent. There’s performance stuff. There’s. Marketing doesn’t work. Why do we do marketing? Why? What’s the point as a

Kelsey Mead:
0:49

business owner? I love it. He’s just he’s like really going right in. I know.

Kristina Hall:
0:56

All right. Kelsey, why don’t you go first from a personal brand aspect and I’ll hit it from the company overall aspect.

Kelsey Mead:
1:03

From a personal brand, why marketing? Yeah. To build awareness, get yourself out there and get your message out there.

Stoy Hall:
1:11

Yeah, but isn’t that just the same as walking down the street and talking to somebody? Isn’t that how, businesses work and grow anyway is just a word of mouth?

Kelsey Mead:
1:19

I think yes and no. How do you know you want to buy something if you don’t know it exists?

Kristina Hall:
1:23

Exactly. And from from the angle from a company, I did a post on this about LinkedIn the other day. I’ve been really unhinged on this topic lately, but at the end of the day, social media has become 1 of the main sources. For people to find you, right? And so why do you need to market? Because people need to be able to find you. People aren’t doing traditional marketing like they were back in the day. A lot of nobody’s fucking using newspapers, right? Put an ad on radio. Who the hell even listens to the radio like that anymore? So when you think about traditional marketing that people used to do, a lot of those outlets are irrelevant. Social is that main form. True. That people are using to find people, I think, and you guys might be a little different, but I know me whenever I’m looking for a new company or somebody to work with, whatever that looks like, I always go to their social 1st, I actually go to their social before I even touch their website. So I go to their social and then I go to their website. Either way, a lot of people are doing one of the two. And so if you’re not marketing, if you’re not putting yourself out there it’s just it’s not going to happen. It’s not going to happen. You only get so much business off of word of mouth. And then in addition to that, like word of mouth takes time. It takes a lot of time. I’m heavily referral based in my business, but that’s only been over the last few years. If I didn’t have any social media presence before that and wasn’t putting myself out there, then how the fuck would anybody refer me? They don’t even know me.

Kelsey Mead:
2:51

And I’ll bounce off of that too. Just like thinking about radio advertisement or TV commercials. It’s all marketing. We’re being sold to every second of every fucking day, right?

Kristina Hall:
3:01

It’s a marketing scam.

Kelsey Mead:
3:03

This came up with a client just this week. She’s we were workshopping, why marketing and why positioning yourself as a solution is because it’s going to take repetition. So we, I gave her the example. You may hear a roofing commercial on the radio. Every day you’re driving to work and you don’t need a new roof, but when you do need a new roof, you’re going to remember fucking Smith brothers roofing or whatever it is. It’s just it’s not that it’s not that again, marketing is positioning the solution to a problem and not everyone’s going to have that same problem all day, every day, but certain people will. And they’re not going to find you as the solution if you’re not saying Hey, here I am, you’re not in their

Kristina Hall:
3:48

face,

Stoy Hall:
3:51

but like my business, not my business. I’m speaking for others at this point, because clearly, Most businesses, they post every now and again on their company page. They might have a basic website. Isn’t that good enough? No,

Kristina Hall:
4:05

do you want to just be good enough?

Stoy Hall:
4:07

Will you make good money? You want to be good, right? Is that good enough? No,

Kristina Hall:
4:12

because what about the that only works for so long. And it doesn’t even really work for that long. If you’re again, if you’re not putting yourself out there, people aren’t going to know about you. And yeah, that could be good enough to get the few people that you’re looking to get. But what if you’re really looking to expand? What if you’re looking to get into other states? Other Kelsey and I work with people all over the world. And what I’ve been able to work with people all over the world, just because I had some good SEO on my website. No, because say I’m working with somebody in Belgium, which I am, right? She’s going to Google right social media marketing. My business isn’t going to come up in fucking Belgium, right? Even if I have the most bomb SEO, it’s going to so that makes a huge difference. But what is. She can get access to is my social media is my marketing. And so if you’re really looking to expand whatever, if you want to be good enough, then that’s to me, that means you don’t want to scale your business.

Kelsey Mead:
5:15

And your reach and everything. And if you think about it in this day and age, It’s, you don’t have to live locally with someone to be able to help them. And what I see a lot, especially from the personal branding standpoint is people by people. And let’s say I wanted to expand my business in Belgium, but I wasn’t on social media. I would physically have to be in Belgium. Shaking hands and, kissing asses and being like, this is what I do. But social media gives us the ability to reach more people at a faster rate that live outside of our network that maybe relate to us or relate to our

Kristina Hall:
5:52

story.

Kelsey Mead:
5:53

Yeah. Because you’re, let’s be honest. A lot of us do a certain skill. Like we have a certain skill that you could get anywhere, what’s going to make people Stoy, for their financial planning? It’s probably probably the jacket.

Stoy Hall:
6:10

It’s definitely

Kristina Hall:
6:11

the jacket. It’s just a jacket. But even if you aren’t looking to expand, right? Even if you’re like, okay, for I’m thinking of lawyers or therapists, right? They’re usually only what’s a credential to do their service and whatever state they live in. And so people might think I’m local. Do I really need to worry about reaching other people? But yes, you still need to have. That presence out there, and then the other flip to it, too. It’s not just about the digital footprint, especially when it’s local. It’s about what are you doing in the community? Are you getting out there? Are you marketing yourself at events, right? There’s layers to marketing. There’s so many ways that you can market yourself, right? So again, just having a good website with some SEO. Is it enough if you’re not doing those other pieces? Like I said, even if you’re not trying to reach people in Bucking, Belgium, you still need to be doing the marketing pieces so that people see who you

Stoy Hall:
7:04

are. If you keep saying Belgium, I’m going to have to go get some waffles for I need you to stop, right? So with marketing brand awareness, all of that, a lot of business owners will say, I don’t want to be out there personally in the public. I don’t want people to know who my family is. I don’t want to do all of that. I think that’s bullshit and that you need to do that, but from you to as the experts, if you will. Why is it important for your story and all of us to be out there with who we are, not just always like business only. I’m not always talking about Black Mammoth only, right? Yeah. Why is that important?

Kelsey Mead:
7:44

I can go first because this is actually like something I talked about on social media recently. I have a boundary with how much I share my kids. I don’t share my kids and what they’re going through on social media. That’s a hard boundary that I set. I’m also the mom of two girls and I wanted it to be, if they wanted to be a part of my social media presence, I wanted to give them consent. I didn’t want to use my kids as a marketing strategy. And that’s just a personal boundary with me. I’m pretty open about a lot of other things that I share on my social media. But to me, it was a boundary between my family life that I’m like, there’s only so much that I want to share. And I think that is a personal boundary within you as the business owner. So yeah, to anyone that’s yeah, I don’t want to blast my shit out on social media. No one said you had to. But like your personality coming through, bits and pieces of your story that are relatable to the service that you provide. I think that’s really important that. And that’s how I would approach that question or answering that question. I would

Kristina Hall:
8:50

say that everything you said, I agree with, cause you, again, it’s all about the boundaries. Like you don’t have to put every little thing out there. Shit. I released that podcast about what happened to me in 2023. Y’all made me more yo, I didn’t even know you had that. Yeah. Cause I don’t put every little thing out there, but I’m still really personal. But on the flip side of things too. When you’re only posting business content, that shit is boring as fuck. Nobody wants to just consume business content. And I always encourage business owners who are, doing their own marketing think about the shit you like to consume, right? And I’m not saying go post that kind of content. I’m just saying, Think about the type of content you like to consume, how you connect with people, right? Chances are people are connecting with you the same way. I, 1 of my most, this is like the funniest thing. It’s really stupid and highly don’t recommend anybody do this or do it. But 1 of my most viewed stories was I Instagram, like an Instagram story. I bought a bikini and like this ass was not fitting in that bikini bottom. And I remember putting it on social and I was just like, this ass ain’t fitting in this bikini bottom. I had so much engagement from

Kelsey Mead:
9:59

that fricking post,

Kristina Hall:
10:01

but it was like, it was fun. It was fun. Again, not saying it was flash or ass, I’m just saying it was like something personal and funny that people were able to connect to, and that actually does lead to them wanting to work with you, right? Because they’re getting, not my bikini bottom, but they’re getting insights of who you are as a person, right? And as Kel said before, people buy into people, right? Especially from a financial advisor standpoint. Me going to this conference next week. I just keep thinking these are a bunch of stuffy ass white dudes Right and like I’m not gonna look to that person to help me with my financials Whereas like story I’ll look at your shit because you’re personal you’re having fun. You’re being relatable. I’m like, oh this feels more like Authentic to me, and so I think it’s just really important putting your personality out there because again, that’s what people are really going to buy into. And once I think a lot of people to a lot of us have been, I know the 3 of us specifically, we’ve been in our industries for a really long time. At this point, we’re established in what we do. And so it’s fun to share things outside because people get to know us from a different perspective than just business. No,

Kelsey Mead:
11:19

I was just going to say it ties back to a conversation that we had in our episode, right? Where you were saying like, how do you break out of what you’ve known? And to Christina’s point, she’s probably not going to work with a stuffy white dude. So it’s like she, it helps to see people like you doing the skill that you need help with. So there’s just we buy based on values. We, I could go into a whole like buying strategy, psychology type of thing. But we buy based on our values and connection. Just like Christina said, like her most viewed stories, one of my most viewed stories was when I was cleaning out my closet and I was like, Hey, fun fact, I learned over Christmas, you’re supposed to replace your underwear every six months. And I put up and it was like 500 plus people voted on that story. And that’s the most I’ve had in a couple of years. And I did tie it back to something. Yeah, a teachable moment. In the work that I do, but it’s interesting to see what pops off and what doesn’t

Stoy Hall:
12:19

it sounds like it’s super simple, right? It’s your everyday life. Those 2 literally 2 stories you guys use was just like, you were doing something in your normal day life and we’re like, should I got to talk about this? And I believe that is the simplest route and the easiest route for every business owner and whoever’s wanting to create content is you’re just day to day stuff. You just have to remember to actually record it and go through that. It’s really that simple.

Kelsey Mead:
12:45

But I think to that point, like neither of us were trying to do anything, like we weren’t trying to lead that to sales. It just was like something funny, like a lot of times that comes up and I’m sure Christina can relate to this too. It’s just like something you’re just like, Oh, this is funny. Or I’m Going through this right now and you pop it up there with no intention of it leading to sales, but it converts because there was personality. There was, you were showing some of your humanness. And I think for me personally, when I’m not trying to make content convert, we’re talking social media marketing specifically, it’s like I make the most sales when I’m like not trying to sell.

Kristina Hall:
13:25

Me too. Me too. I think people also just like I said. Especially because again, we are established in our industries. People already know what we do. People know what we do and none of us have a service that it will Kelsey. Maybe it’s a little more urgency with her service, but our services are urgent. It’s 1 of those things that people are like. Oh, when I need it, I know who to go to and why will they come to us? Because we’ve established that brand because we’ve infused our personality about it. Like people work with me because they genuinely trust me. That’s not by me spitting off three social media tips, right? That’s just me being the asshole that I am and people connecting with that personally. When I think about even. I’ve when I scout scouted out different clients and stuff, 1 of the things that I stray away from if somebody is really religious, right? Where they’re like, oh, I’m like, super Christian days. Okay. I know that’s not gonna work with me. But that will work somebody. And I think that’s still a very important piece to infuse into their content. Because it’s a values thing. It don’t work for me, but that’s okay. So I think it doesn’t matter what business you’re in really infusing your own values. Personality and your values and stuff is what’s going to ultimately connect you with the ideal client. And then when it’s time for them to have the service they need, they’re going to know exactly when to come to you because they already can have to do with you on a personal

Stoy Hall:
14:48

level. Okay. So we pounded home that it’s relatively easy. Be yourself and it converts sales, but now let’s really get into like, how the hell do we do this? Let’s start with a business that may have a basic ass website and really nothing else. Talk me through what needs to happen in the beginning and go through the entire marketing situation, please. What are you going to put us? You’re good at what you do. So you better get it. I’m

Kelsey Mead:
15:15

thinking like someone, all they have is a website. I’m a business

Stoy Hall:
15:18

owner. All I have is a website. I sell, I sell widgets or, doesn’t matter what it is. I might Facebook because everyone in the world does. So that’s really it, right? I might have my business page up on Facebook, but we don’t do anything, right? It’s just there to

Kristina Hall:
15:30

be there. Yeah, I think the 1st thing is understanding your target audience. That’s the 1st thing you’re going to need. We can’t even start to build out any type of marketing strategy. If you are not super, super clear how what it is that you offer and who you serve. And I think I see this a lot. And I know Kelsey does from the coaching aspect. I even see it a lot from the service provider aspect where. Exactly what you’re saying. A client will come to me and they only have a website. But then when I started to dig deeper with them, they don’t even like really understand what their brand is even about. And, or like I had a huge company I worked with last year. They couldn’t even tell me what their brand was about, which was a huge problem. And so before you can even get started with that marketing plan, you need to tap into that

Kelsey Mead:
16:13

first. Yeah. And I’m just thinking just outside of the box here, right? Think about when you’re traveling and you’re looking for a restaurant to eat. I think when I go back to the basics of, like, where you should position yourself is where are people looking for a solution? So I’m traveling, I’m out to eat, I want to go out to eat, I’m like, Thai restaurants in my area. Where am I going to be looking? Probably Google. Yelp Google Maps,

Kristina Hall:
16:40

like I’ve, yeah,

Kelsey Mead:
16:44

And so it’s just I use Google Maps even to find restaurants near me sometimes. Yeah. So it’s a, it’s understanding, yes, where your ideal client is, but any good entrepreneur is creating a solution. I’m selling you a solution. Like I have something that you need now. It’s positioning it in places where people are asking those kinds of questions. So it’s yeah, a simple website could be enough, right? For a Google search, but.

Kristina Hall:
17:21

How do I mute myself?

Kelsey Mead:
17:24

Mute at the bottom. I got it. No, so, yeah, so it’s like, where are you positioning yourself? And where is your ideal client looking for answers? Because that’s where we meet them where good marketing is meeting them where they’re at.

Kristina Hall:
17:41

Yeah, so that would be the 2nd step then. So it’s so to really break down the plan you asked us to do right? It would be, I would start with identifying your services and really making sure you’re really grounded in those then identifying who your ideal client is and then you have to start thinking, okay, where, what are like, what Kelsey’s talking about? What are my clients behaviors? Mostly right? Like, where are their user behaviors? And then that’s when you start to identify where they hang up. What are they doing? What platforms are they hanging on? Something that came up for me when I was prepping for my conference for next week, especially with financial advisors specifically was, nobody thinks to use tick tock, which is why story is such a great example of thinking outside the box in your industry. Because the truth is there is an ideal client. There is a target audience over there. For sure. We’re still trying to get that all mapped out completely, of course, and really narrow it down, but there is a market. So you really have to think about your age demographic. That’s going to be huge. I said this last week and I’ll say it again. Millennials and Gen Z’s are the adults of the world. That’s scary as fuck. So think about Millennials and Gen Z’s. Where are they going to be on social media? Now, then take it a step further. That’s when you start to identify what platforms might they be on. Am I looking for somebody who’s a little more professional? Cool. I’m going to hit LinkedIn. Am I looking for a tweet asshole? I’m going to hit Twitter. I hate Twitter so much. But my point is that would be the next step in. The marketing plan to figure out. And then from there, I think that’s when it actually gets easy. I don’t think creating content is that hard. I know it’s my specialty, but I don’t think creating content is that hard if you can get out of that mindset piece around it.

Stoy Hall:
19:26

So to really find your target audience I know that I revamped, what is a year ago, probably Christina, how I’ve switched to women business owners, minority business owners, which is funny because I grew up in the insurance realm. And all we cared about is if you could breathe and fog a mirror. And sometimes you didn’t even have to do that. Really. And that’s how we were trained. Literally we are trains. That’s everybody is a dollar. And it obviously it’s my whole business partner situation. We got through that, but finally, transitioned and I want to tell everyone this, like I went through it audience change or target market change, and really what I looked at is one, who the hell am I already serving? And of them, who do I like to work with? Three, how relatable and all of that is and how much fun it is. And what I’m hearing from so far, and this will be a common theme of what we talk about, except for the last part of this conversation is we’re not talking about money. We’re not talking about how much they can pay you, what their worth is, any of that from a target audience perspective, it’s about. Who they are and if you want to work with them and you like to work with that type of person, right?

Kelsey Mead:
20:33

It’s interesting that you say that as I’m sitting here It’s like the money conversation hasn’t come up at all And we’re not even talking about what it costs to work with the person it because at the end of the day It’s like that’s the last thing That usually plays a factor. And most people, if they’ve already connected with you, they’re gonna find a way to pay. And what I’m hearing from you, Stoy, is like, what you’ve done isn’t, you didn’t niche what you do. Neither have Christina or I. We don’t niche what we do. What we do and how we serve, we’ve niched our demographic. And this is something I teach my clients a lot is to niche your language, not yourself, because I think a lot of things, one thing that I see, like a mistake that happens, especially in personal branding in the online space is people want to change who they are to serve a certain type of person. And it’s but then that doesn’t work because. You’ve already missed the mark. You’re trying to be someone. You’re not you’re trying to serve someone. That’s not, you’re trying to serve someone. The intention is there, but you’ve done it the wrong way. If that makes sense.

Kristina Hall:
21:39

Yeah, I think it’s also important to note that as your business grows and expands, your ideal client is most likely going to change. Think about it. You just said it, but like Kelsey to like. The ideal client you were working with 7 years ago is, I know for sure, the client you want to work with now, right? And vice versa, and I also think people forget, people tend to think this is my target audience, and that’s it. Even, I remember Stoy and I, we were talking about different strategy, and he was like, I was like, I think we need to do some content, etc. on this, he’s yeah, but none of my current clients even give a fuck about that. We weren’t trying to target the same type of clients. We’re trying to target a totally different demographic. And so it was important for us to tailor our messaging, not his service, of course, his messaging to that ideal client. And as you grow and expand, it’s going to change. I just did a big pivot to. Like nothing changes. It’s just who I’m talking to. That’s it. That’s it. Here’s

Stoy Hall:
22:34

a toss up for Kelsey. Oh, I believe that a person, a business owner can’t really understand who their target audience is until they really understand who they are right now. We all start with that. I just want to make money. I don’t care who the person is. We’ve all been through that, but once you start understanding and working on who you are, what makes you happy, your relationships, it hones actually in your target audience, regardless, just because you worked on you, what would be like the, a few things that before I can even understand my target audience. Cause I know there’s a lot of us out there going. I just want to make money. I’ll work with anyone, but truly that’s not the case. What are some initial steps that they should work on from their mindset perspective to get them in the right frame of mind to hone this in?

Kristina Hall:
23:20

Oh, I can’t wait for the splice this up. That’s so good. I’m

Kelsey Mead:
23:26

like, the pre workout’s kicking in. I’m getting hot in the seat. Like I’m like ready to go here.

Kristina Hall:
23:31

So that’s when she’s about to fucking pop off. So I’m like watching the sweat about to happen.

Kelsey Mead:
23:37

Yeah. I think to your point, you do lead with I can help everyone. I started in fitness. I was like, Oh, I can help at anyone like a size, race, shape, whatever. It doesn’t matter. I can help them achieve their goals. But what happens is when, You, you do often need to start with getting some clients and some experience to realize who you like working with and who you don’t. So you can start to sift and sort your messaging. Yeah. To that point is if your mindset is, I can help everyone and you stay there, You’re going to help no one because you’re not being, you’re not relatable enough and it’s not activating enough for people to buy from you. Like when you speak to everyone, you speak to no one. So it’s like getting that general, generalistic thing. So again, I go back to niche, your language, not yourself, your service doesn’t change who you’re speaking to does. Yeah. And that kind of goes back to relatability on values honing in on who you’re getting the best feedback from, like who you really enjoy working with. Like you said, it’s I don’t want to work with people that drain my energy. I don’t want to, I don’t want to work with people that I need to hold their hands. Yeah,

Kristina Hall:
24:59

I don’t think you so going back to your question story with understanding yourself It’s almost like you got to go through the bullshit in order to understand yourself Kelsey saying like when you start out you’re like, oh, I’ll work with anybody. Of course. We’ve all done that I’ve done that right and I think about who I was when I first started my business compared to who I am now. And it’s just, oh my God, it’s a world of a difference, but I wouldn’t have been able to get this understanding about me, my capacity, what I want my business to look like. If I didn’t go through all that other shit. So it’s yeah, you want to understand yourself, right? So that you can understand who you can help, but you almost have to go through that trial and error in order to even get there.

Stoy Hall:
25:43

And it’s, it is uncomfortable to say I’m going to, I want to help everyone. Cause like we care more about people than we do money. Yeah, everyone we work with in our communities feel that way because if not we kick them out or leave them very quickly. Or five years later. And so it’s uncomfortable to do that. But what we’re saying in terms of for me, it’s women in minority business owners. Doesn’t mean I’m not going to work with a white male who’s a business owner either. It’s just that our messaging and what we’re focusing on is that will there always be others? Yes. Absolutely. And everyone should be aware of that. It’s not like we’re purposely going white male, nah, pass next question. Now, if they’re about a little too old, maybe that is the answer. But what I’m saying is we are, we still have those clients. Those still clients do come in to talk to us, but the ones that we know we really want to work with. Are around this messaging. So I think

Kristina Hall:
26:35

that’s great. I know. I ask people that all the time. And I would just say, I’ll ask people that all the time. They’ll be like, cause people get so bogged down in the niching down to the specific person. I’m like, bro, if okay. Fucking mom narrative I only want to work with moms. I’m like, alright, so if I told you I wanted to work with you, but I’m not a mom, are you going to tell me I can’t work with you? And they’re like no, I’m like, people need to keep that open mind to you, my business is 95 percent healthcare. Does that mean I won’t work with anybody else outside of that? No, I will, but there are parameters, right? I got to make sure they’re a really good fit for me to do that. And yeah. It was fun to throw that tidbit in there. Yeah.

Kelsey Mead:
27:12

And from a mindset perspective too, is you started a business. You also, yeah, yes, strategy is important and yes, who you’re speaking to is important, but you also have to be willing to look at yourself and how you’ve grown as well. Like I’m at a point in my career where working Beginners isn’t exciting to me. It’s just, it’s more of a drain, right? Cause I know there’s more effort and energy I need to pour in to get you up to speed. And the ROI on that is not. It’s just not worth my time, right? So even as I’m self aware of that and willing to admit that and accept that, and I’m shifting who I’m speaking to. And yes, I think as a business owner in entrepreneurship, working on yourself goes hand in hand with whatever results you want to create.

Stoy Hall:
28:03

Yeah, here’s a tip out there for business owners who are feeling and doing this and are like I want to work with everyone. Go be friends with your colleagues. They’re not competition. They’re colleagues. Okay. Go figure out their business because when that person comes to you, and for example, for Kelsey, it’s a startup, someone brand new, that’s not hers. Guess what? I guarantee she has someone in her network. That’s a colleague and can just make that introduction. That does a couple of things. One, it makes you look like a bad ass and that you care for that person because you do. And two, it’s helping the entire industry wide help these people. In whatever service product doesn’t matter to be able to do that transcends who you are to a degree that like, I don’t know, there is no ROI on that. There is no, you could never do that. It is a trust, a relationship based thing. So the tip is go figure out who your colleagues are, get to know them, get to know their business and their niches. And when those people come to you, you have a really good hand to go feed them to.

Kristina Hall:
29:03

I literally just said that over the last few days. I don’t do PR. I don’t do PR, but I know somebody who’s really good at it. So I can bring them in and say, Hey, this person can do PR. And like you said, people are going to respect that because it’s like, you can’t work with me, but Hey, I got your back either way. There’s enough money to go around for everybody. I don’t look at anybody I work at with as competition. Especially because I’m going to be somebody’s cup of tea and you’re going to be somebody’s cup of tea. Somebody might not like me, most love me, but some might not like me, right? And so it’s important to have that number. And I think it goes to,

Kelsey Mead:
29:42

Businesses go through seasons. And if you’re not looking at it that way, you may need. Someone else’s skill in a different season of business and something like I’m going to have an unhinged comment here too, right? Is like I like you’re not hoarding followers and you’re not hoarding clients your offer if you’re truly service base is I’m gonna show up and meet you where you’re at and promise the service that I Sold you And what, by the end of our contract, hopefully you don’t need me anymore. If you do resign, but if you’ve, if I’ve gotten you to a point where you’re ready to invest in someone else’s skills, I’ve done my job. So I think there’s this narrative in the coaching industry specifically is like people are so worried about like hoarding clients. I’m like, you’re not, it’s not your job to hoard people. Dude, how many clients? Let them go. Let them come in and out of your world.

Kristina Hall:
30:38

You and me have worked with how many of the same fucking clients? Back and

Kelsey Mead:
30:42

forth. It’s just like incest.

Kristina Hall:
30:45

It’s really for incest. Incest is tough. I’m thinking of war crimes that we’ve definitely tossed back and forth multiple times, right? Because I’m being a cat. That specific client was in very different area seasons of her business where she needed Kelsey and then she needed me and then she needed Kelsey. And recently she just needed me again. And I’m, she’s coming back with Kelsey soon. And do we feel any type of way about that? No, it actually has made our jobs easier when we do work with that client because Kelsey and I can come back to each other and I can say, hey, she came to me about this and she could say, okay, hey, when I was working with her, we worked through this. Yeah. And it’s actually made the, it’s made that client flourish even more. So it’s like, why are we don’t need to do that. Like you can share, we can all help each other, but people don’t.

Stoy Hall:
31:32

This episode is going to bounce off with Alabama. I’m just, it’s going to be in their search engines. It’s great. Oh, with Insta. Insta. Insta.

Kelsey Mead:
31:39

Insta. Listen, I said, I’m about to get on hinge. I just opened the door. Why don’t you kick that motherfucker?

Stoy Hall:
31:48

Here we go.

Kristina Hall:
31:50

Let’s go. I can’t wait to spice this shit up. No,

Kelsey Mead:
31:55

but it’s just if you’re truly, if you’re truly looking to again, if we’re bringing this all back into context, it’s entrepreneurship is problem solving and in different seasons of your business you’re And life let’s be honest, let’s bring it into life too, because not everything that I focus on with my clients is sales and marketing related. A lot of times it is, lifestyle shit that’s bleeding into and hindering their sales and marketing in their business. So I’m grateful and I feel blessed that I’m skilled in, my background is diverse because I can tap into different tools and coaching practices when I’m working with people. But long story short it’s true. Entrepreneurship is problem solving, and you’re going to have different problems in every season of your life and business.

Stoy Hall:
32:43

All right, Christina’s turn toss up. Here we go. Great social media marketing. Yeah. What should we be on? There’s how many platforms literally every week. There’s a new platform coming out. That’s trying to take down Twitter. Tell us like, what should we be on? What kind of, and then we’ll get into content creation, but look, tell us like what platform should we be on? Yeah,

Kristina Hall:
33:07

it depends on your industry. So do you want to throw some industries at me first? And then I can use examples.

Stoy Hall:
33:13

Let’s see there’s, let’s break it down to there’s there’s really only two huge subsets of industries. The service based people, all of us. And then your product based people, whether that’s restaurants or shoes.

Kristina Hall:
33:25

Yeah, absolutely. So it really, like I said, it all comes down to who your ideal client is. And so these ideal clients are, there’s all these platforms. I’m going to start off by saying you don’t need to be on every platform. Like soy is, and I had to throw that one out there now, but for real, you don’t have to be on every single platform. If you’re on those platforms with intention, right? And so it really just depends on who your ideal client is. Now, again, if your ideal market is. That Gen Z millennial crew, then most likely being on Instagram and TikTok are going to be really beneficial for you. Now, right? There are a lot of millennials to over on LinkedIn. But if you’re not looking to work with. If you’re if your service is to work with everyday professionals, right? Or just professionals in general, then LinkedIn might be a good choice for you. Kelsey is a service provider, right? But her ideal market might be on Instagram and tick tock, right? Because she’s looking to target the everyday person. My ideal market is on linkedin. So I’m going to use linkedin. Now, if you’re a product based business, I absolutely think you need to be on Instagram and tick tock, especially tick tock. Tick tock. Got some really great things like tick tock shop. I know Kelsey and I have gotten in a chokehold over tick tock shop. So think about what you’re, you have to think about who your ideal client is to really determine what platforms you’re going to be on. And then you also need to remember that social is just 1 part of the funnel. If you’re not doing everything else, then it doesn’t matter. I had a client and I had a shitty situation with 6 months, what was it like 3 months ago? Not even, and it was because her only funnel was social media. Social media can only do so much for you if you’re not doing all the other things. If your website is trash, like that’s going to play a role, right? Because if your goal is to drive traffic to your social media from your website, or I’m sorry, to your website from your social media, but your website is trash, driving all that traffic is pointless. So it really, when it comes to the marketing side of things, again, I go back to what I said earlier, you have to understand who your ideal client is first.

Stoy Hall:
35:30

So you said all the social media and then all the other stuff, all the other stuff is what website, obviously

Kristina Hall:
35:36

website, email marketing. I know. I can’t help it. I don’t want to ramp a website. You want to make sure your website’s up to par, especially if you’re a service space, right? You want to make sure if you’re a product space. Yes, your website, but you also want to make sure that the consumer experience is positive, right? So if I’m trying to buy something off your website, and I have to click around 100 times, and then my credit cards not working because it’s glitching, whatever the fact is, that’s going to deter me from even messing with your product. So you need to make sure that your user experience is really good and really strong. So that’s part of the funnel. Yeah, email marketing. If you’re collecting emails in any way, shape or form, you should be nurturing them. I just signed on a client 2 weeks ago. And when I went to talk to them, I said they were telling me how they are doing like this lead generation, essentially to get patients. And I go what are you doing with those emails once you collect them? And they’re like, nothing. And I’m like, here’s a service for email marketing sign for it now. And they did, they were like, yeah, I’m locked in. So it all comes together. But the most important thing to remember is that. All of those things need to be cohesive with each other. They all work together to be successful. Again, if social media is just your thing. That didn’t even work. You gotta do the other things too. How,

Stoy Hall:
36:53

And I have two things, or one, and then I’ll let Kelsey go. Restaurants, if you don’t have your menu on your site and I can’t get to it easily, and there’s no pictures and shit, I’m not coming to your restaurant. I’m just not going. I won’t do it. And

Kelsey Mead:
37:06

that’s an industry, again then we think about delivery, right? Because marketing is also delivery. And food wise, I’m a foodie, right? I like to see what’s on the I like to see what’s on the menu. If you have shitty

Kristina Hall:
37:18

food picks, and

Kelsey Mead:
37:21

I’m probably not Again, not trying to be an asshole here, but I’m going to gravitate to the presentation. It’s all about aesthetics, especially in food and in the restaurant industry,

Stoy Hall:
37:31

right? Unless you’re that hole in the wall Chinese joint down the street. It’s so funny because it’s

Kristina Hall:
37:35

like, Chinese

Kelsey Mead:
37:39

food actually is like what was playing in my mind. But again, it’s just like a relatability thing as we’re having this conversation. It’s interesting that all of us were like, Okay. Chinese food and the low quality pictures. It’s you’re the outlier. Yeah.

Stoy Hall:
37:55

Do not follow a Chinese restaurant. Don’t do it.

Kristina Hall:
37:59

But also you think about food pictures so important, right? Because again, so for me, I’m always going to go to social media to check out what their food looks like. I did the content shoot back in December with a local restaurant, right? Got some real high quality photos. I’m just going to put it out there living in South Florida. There’s a lot of shitty restaurants here, but they got some bomb ass social media that makes her shit look really good. And so we’re going to bring people in because of the vibes. It’s all restaurants. It’s all about the vibe. All about the aesthetics living in a very popular area, areas such as South Florida, it’s all about the aesthetics and the vibe. And if you can convey that through social, oh, man, it’s strong. Even if your food sucks,

Kelsey Mead:
38:44

you can be at the most hole and hole in the wall place. But if you have a really good food photos, I’m going to choose that over, the

Kristina Hall:
38:51

fucking, Not the Chinese. I’m always going to choose Chinese.

Kelsey Mead:
38:55

But it’s I like hole in the wall places, but if your food presentation looks really good, I’m more inclined to try that than the mainstream, busy, popular Me too. Modern is the word I was looking for, like modern.

Stoy Hall:
39:08

So you’re welcome restaurants. That’s a free advice from all of us, right? Just free

Kelsey Mead:
39:13

plug for all of

Kristina Hall:
39:17

you. My PayPal

Kelsey Mead:
39:20

is open,

Stoy Hall:
39:20

So we’ve got social medias. We’ve got, obviously we’ve got your website, email marketing. Where are we in today’s age with blogs, articles, and podcasts?

Kristina Hall:
39:32

Whoa, I think there’s such a market for all of that right now. Podcasts are okay. So this is something I’m going to talk about next week. And, story, we do this podcasts are such a great outlet to really get. All the juice out, right? That’s what we’re doing right now. We’re not going to go on our socials and get all this juice out right here, right? The podcast is a way for people to get the meat of all of what you’re trying to say. I know Kelsey dives really deep into her podcast on things and and all of that social content, which is great. But what I really love about podcast and email marketing and blogs is it’s that’s direct. That’s not you don’t have to rely on the algorithm to push your shit out of there. Nothing who are assuming that material really want to consume that material. And I see those things really making a comeback and then I’m blogging is just good for SEO purposes. If you should have a blog on your website, if it’s applicable, because it’s going to help. I think all of that is super relevant and it’s all part of. The funnel, but I like the directness that it allows you to have with the potential client a lot.

Kelsey Mead:
40:41

Yeah, and to answer that for me, I think it swings both ways. What are your strengths for me for

Kristina Hall:
40:48

swingers both ways and incest. I didn’t even, I

Kelsey Mead:
40:54

didn’t even, I didn’t even make that

Kristina Hall:
40:55

connection,

Kelsey Mead:
40:55

but it’s just it goes, it it does, it goes both ways.

Stoy Hall:
41:03

Oh, Lord,

Kelsey Mead:
41:05

I’m done by Homer Simpson, the fucking bushes right now. I’m out of here. Keep going. I’m done talking. No, but something that I’ve realized too, and bouncing off what something Christina said earlier is if someone only has a website or first is understanding what their business is and what it’s trying to do. And what stage. Of business are they in right? What stage of business are you in? Because she made the reference and I think I know what client she’s talking about, but they’re in a brand awareness stage and they’re just trying to pump all this stuff through social media. It’s yeah, you’re going to be in that stage probably for a while. Oh yeah. And then if your website looks shitty. And your social, it’s just it’s a growth process. So what stage of business are you in also helps me determine where I would coach you. And I think it’s focusing on one thing at a time. Let’s solve one problem at a time. And I think something that we’ve both seen in a program that we coach in is a lot of these clients are coming in pretty green and they’re trying to do all this, all the stuff all at once. And it’s just no dude, you need to focus on one thing, like master this one thing. Then we can layer in this and then we can layer in this. And I think that’s a big, like a big thing I notice in coaching clients, but I think in terms of podcasting long form content, it depends if that plays into your strengths. Yeah. Yeah. Now, if you don’t feel like you have a lot to say, I have a lot to say, Christina has a lot to say. You can talk, you can go in deep on certain topics. For me, it was exhausting to be doing that in my stories, like on social media, when I could be doing that on a podcast. That makes it evergreen that I can then cross promote offers that I have going on. So I upsell, downsell, I cross promote. Based on my podcast and social media. But again, I had to get to a point where I was layering that in and playing into where are my strengths and what is the best.

Black Mammoth:
43:24

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