Jayson Thornton:
0:00

One that we exist. I think that's, that's I think that's the, the number one thing. One that we. And, uh, two, the different resources that, uh, you know, people have in their life experiences to get to, you know, being a black c f p. What,

Stoy Hall:
0:17

uh, give us a, give me a little more background on like YouTube. So you obviously way more successful on YouTube. Um, we are not as much Why the U2 Row. talk me through that journey of like going from zero to, you know, where you're at.

Jayson Thornton:
0:32

Okay, so, uh, U YouTube was funny, so it ultimately. Yeah. What ended up happening was I, I sat on the idea of starting a YouTube channel for like two to three years, right? I saw a lot of attorneys. on YouTube that I subscribe to that would see something either in pop culture or whatever about the law, where it's like, man, people are getting that completely wrong. Like, that's not how it works, right? That that's not how these things work. That's not how the court process works. That's not how the law works. And I loved it and I was like, you know, there's no one doing that in finance. Because there's a lot of people online who talk like they know how money works, how investments work and stuff like that, and they get it at just wrong. Like just some stuff is just like criminal level wrong. And then, but I didn't know how to do it. Like what type of, uh, avenue I would go down. So ultimately what I saw was a client would send me something and I would look at. And I'd be like, no, you can't do this. Like sometimes it's just stuff to be, would be criminal stuff. Right? Right. I'd be like, no, you can't, you can't do this. And I was like, ah, okay. There's, there's an avenue of how I can present this information online. I can kinda react to the nonsense that's online that people, like, if you read in the comments, people are like, oh, he's dropping gyms and I'm sitting there. That's, that's bank fraud. that's not, that's not a gym, that's bank fraud right now. I was like, ah, this might, this might be something that people might like to see. So I just kind of started like that. So, but ultimately, really my channel probably wouldn't be as big as it is if it wasn't for the collaborations that I did so early on. I would find other channels and I would be in the chat. And I would, you know, make comments in the chat room. Uh, I would super chat the host so that they would see what the hell I'm saying. And then the, the chat room would see it because when you super chat, the, it stays up longer and people see it and it gets highlighted. And I would, I would do that in a bunch of different channels. And ultimately what happened was I. On a live stream that osha, duke Jackson was doing. So osha, duke Jackson is a OG when it comes to like the black Manosphere, uh, you know, content creators that speak mainly to a black male audience. And he didn't even know what the hell my channel was about. He had no idea what my channel was about. He just looked down and he said, PAC watching with jt, that's. It was the name. They got him. He said, I'm, I'm gonna have to check you out. Like I'm gonna have to check your page out. That's funny. I like the name of your channel. And at that time I was just edging to a thousand subs, just like barely to the point where I was at a thousand subs and after very little back and forth, like one or two email. And then he set up a, uh, an interview. But at that time he was doing interviews. He was interviewing smaller YouTube channels, black men who were giving content that he felt like would help his audience. Uh, another YouTuber that I met through him was the lead attorney. The lead attorney channel is like booming now. Lead attorney's got almost 200,000 subs, but at the time he only had like five or. Right. And I saw that he got interviewed by Oshay and then I reached out to him and me and him kind of talked back and forth, but ultimately, uh, Oshay Duke, Jackson, he interviewed me and I had like a thousand subs when he interviewed me that night. Like when he aired it, cuz it was a, it was a taped, it wasn't live. He, he aired it. I started that day at a thousand. I ended that day around four. Like that. Dang, his, his, his audience trust him, right? And he say, Hey, I like this guy. Check this guy out. His audience trusts him. So I had like 4,000 that night. And then slowly it started to build, and then it got to the point where, and the lead attorney taught me this, you gotta find a way to make your dry content because the. And you know, finance is dry by itself. If you leave it by itself, it's dry. How can you find a pop culture spin to it that catch the eyeballs to bring them in, but still feed them the sound, financial or legal information that you wanted them to have in the first place? That's still something that I'm working on. It's not something that I've mastered just yet, but I would say that's a huge thing, those two. I was able to collab with a, uh, YouTuber that was much bigger than me. Osha, duke Jackson's almost at like 300,000 subs at the time. He was almost at 200,000 subs. And I was at 1000. So that's multiples and multiples bigger than me. Oh, and then finding ways to make my dry financial topic cool, because I'm attaching it to some trending. In the news or in pop culture or what we're seeing on black Twitter. Those things, put those things together. That's, that would be the key to my success.

Stoy Hall:
6:12

That's what's up. I mean, that you take work though, right? Let's, let's not. Um, there's a lot of people out there that think creating content's easy, doing your job on YouTube. All of that's easy. It's not, it, it's work. It's,

Jayson Thornton:
6:25

I mean, it's, but you got, you gotta find what you like to do, right? It's fun. It's fun. Yeah. Yeah. It's so. The reason why it's fun is because I love these topics and I love to see people interested in money. I see you are interested in money, you're just going about it the wrong way, right? So that's, that's kind of my approach with it. It's great that you're interested in trying to improve your financial life, but there's a better route to go and there's a lot of people within the space that are extremely like flashy in the way that they do it. and I'm like, well, it, it really doesn't take all that, you know, so it, to me, it's like all of these fake gurus, basically what they're doing, they're doing somewhat of a service for me because they're educating pe, they're peaking the interest right, of the culture to want to know more about investing and stuff like that. That's 0.1. They're peaking the interest as, as long as their interest is peaked. Now I can come. And try to give them information that's gonna be more applicable to their situation. But the grind, the grind of it. The grind part of it is only the stuff that we don't do. Like editing. I hate editing I don't, I don't like doing, um, Pre-taped, uh, videos. I rarely ever do those anymore cause I'm super critical of myself. Like, oh, I stumbled over that word. Let me start over. Let me re-record like live. I don't care if it's live. I can't be so critical. I, the show gotta go on. Cause there's like 300 people watching me right now. They can't say, oh, let me, let me start over. There is no start. There is no can't start over. So I force myself to just do lives and that's the only way I can pump. Cuz like I was, I was talking to someone else and they was like, man, you pump out a lot of content. I was like, uh, not really. Like I, I do like maybe, you know, three, I do three shows a week, about an hour-ish each. And there are live strengths. It would be a lot of content if I was doing three or four eight minute videos because to get a good eight minute video, you are probably doing about 45 minutes right to an hour shooting. Then you got another hour or so editing, and then the rendering wait for it to render and upload. That's a lot of time. I press record, I talk end. Done. ain't, and I don't even rewatch my stuff. That's the thing. People be like, Avery, remember when you said such and such and so and so? Nope. Nope. Nope. No. I don't remember. It was like two weeks ago. Nope. if I said it and you

Stoy Hall:
9:14

heard it, I, I said it

Jayson Thornton:
9:15

right. Just listen. Cause I Yeah. Right. I, I get that too. We get that

Stoy Hall:
9:19

a lot. Like we, so we have, um, our No BS Wells podcast, but we also have R Goon Squad, which is our sports and Sports betting con, uh, podcast. And that's dope. I like that.

Jayson Thornton:
9:29

People, a lot of

Stoy Hall:
9:30

people come at us on the sports side. And remember when last week on the, on the show you said, No, no, we record for three hours. I

Jayson Thornton:
9:37

don't time. Like, what am I gonna remember? Right?

Stoy Hall:
9:41

like, so, no, it's, that's funny. That's good though. Yeah. Like,

Jayson Thornton:
9:44

so now I, I'm interested in, in, in that one. Cuz Matt, I, I'm a sports guy too, right? I love, I love to talk about, you know, the trending topics in sports, mainly football and basketball. Not a big baseball guy, never been a big baseball guy unless like playoffs and stuff like that. So how, how, how was that? It's going really

Stoy Hall:
10:05

well. It's fun. So it's. It originally decided around sports betting. Right. Okay. Uh, and that's where we went

Jayson Thornton:
10:11

with, we were talking, which is dope. That's smart. That's smart. Yes. That's a great tie in to finance. Yeah, right.

Stoy Hall:
10:16

Football sports betting was how it started. That was our roots because I played, uh, collegiate ball. Um, uh, at that time we had a couple others that played collegiate football, uhhuh, and then now we have a collegiate wrestler. Um, it's been really dope. Now we've getting into a little more golf. I mean, it's off season for football so you gotta find something, something. And with golf blown up. You got the live golf pga, you, you got a lot of things that are moving and it has a lot to deal with money. So it's been fun cuz we can go no holds bar. I don't have to worry about really compliance. I don't gotta worry about anything. We can go all out. Um, and we love to tie in the betting piece and we tie betting back into finance, which leads into, you know, coming back around, right? But it, it hits off because we all love sports.

10:59

Everybody

Jayson Thornton:
10:59

loves everybody, um, everybody.

Stoy Hall:
11:02

And there's really good interesting things that you could teach people through that sports conversation that we can't do, like you had talked about with our content being dry. You can't do that normally with some things where we can attach it like we talked about. I think one of the bigger ones was, was Kobe's death. We talked about, we've talked about Phil and his gambling habits, like all of those things that, right. We're talking about sports and athletes. Um, but it's getting them some real good stuff. But it's really fun. We get guests on, we get athletes on coaches. Oh yeah,

Jayson Thornton:
11:36

yeah, yeah. I, I would love to do something like that, like down the road, cuz that's, That's something that I can ramble on like forever. I, I, I, I love the arguments of sports. I love the, the debates of MJ or LeBron and stuff like that. Like I, I, I love that stuff. Yeah. Yeah. So who's your football team then? Football team. See, I'm from St. Louis. Let me, let me, let me explain. Okay. I'm from St. Louis. I, I, but I don't like the LA Ram. I'm a St. Louis. I'm a St. Louis. So when it comes to football, I just, it's just individual players. Same thing with basketball. I don't have a basketball team. Yeah. I got players that I like. So it's like when it comes to teams, the only team is like the Blues, St. Louis Blues Hockey and Cardinals baseball. But when it comes other sports or other major sports, cause we don't have a franchise. I just, I find players that I like if I seen them in college and stuff like that. I like that. Um, but I don't, I don't have particular teams. That's fair. Yeah.

Stoy Hall:
12:39

That's, that's fair

Jayson Thornton:
12:40

though. But also, I grew up in the, in the Fantasy League era too. And that gets you more on, uh, on individual players than, than teams. Absolutely. Yeah. Absolutely.

Stoy Hall:
12:51

Yeah. Yeah. But that's how, like my teams, I started individual and then developed into teams. So, uh, growing up, um, in the nineties, right? Braves baseball. I mean, you got Andrew Jones, chipper Jones. You, I mean, you got clapping, you got just smokey, just got squads. Like I loved all those players. They still happened to be on the same team. But growing up in Omaha, we would get TBS and all it would show was Braves. Like we didn't get Oh, okay. Nothing got, I got

Jayson Thornton:
13:18

Braves, so that helped. Uh, gotcha. And then, um,

Stoy Hall:
13:22

just loving college football. I, I mean, I was a Florida state guy for a while. Just cause of the athletes they were pumping out. Mm-hmm. Okay. But growing. and all my like little league stuff and football. My colors were always red. Either red and white, red and gold, or red and black. So in our high schools, red and black. Well, my freshman year, Freshman year. Freshman year of high school. Mm-hmm. Nope. Sophomore year we got the pants from the Falcons when Vic was there. And I love Vic

Jayson Thornton:
13:50

too. right. Ok. Ok. And so now

Stoy Hall:
13:52

I'm locked in. Right now, I'm now, I'm a Falcons fan. Have been ever since, ever since then. Um, through the struggles and shit. So that's how Falcons fan, that's how I'm a brave fan.

Jayson Thornton:
14:01

Um, and then I, I

Stoy Hall:
14:03

was a heat fan in N B A for a while, but I love Wade Wade's my. Um, yeah. Yeah. My father growing up was a heat fan, so you know, you had the old school with Penny and whatnot, but Okay. I say

Jayson Thornton:
14:14

he was that shit. Your father was a heat fan. He was there when they became a team. Correct.

Stoy Hall:
14:19

Yeah, absolutely. So, yeah. Um, that's kind of where we're at with that, um, with the teams that I like, so appreciate. Okay. Yeah.

Jayson Thornton:
14:28

Okay. Ask what's up. So, no, go ahead. Go ahead. Uh, I was just gonna say, so obviously

Stoy Hall:
14:36

with everything that we do, we we're content creators. Yes. There's that. But then we got our own businesses, so mm-hmm. wrap around what, um, your advisory practice does, what you look at to, and, and how you reach out to your demographic and what you are looking for in that space. And then I got some loaded questions with, within. Okay.

Jayson Thornton:
14:55

Uh, I mean, for the most part, my practice started mainly tax based, right? So right outta college, I became an inroad agent, right? I worked, but I worked, I was working for my father at the same time too. So, uh, you know, a lot of my work was tax preparation, audit representation, and uh, tax settlement. It wasn't till four or five years into the game where then, you know, I set for the series 65 with like, no, I've never been a part of any other organization. It's not like, okay, I wanted to work for Edward Jones or some other bank. It's just that my clients who mostly small business owners, they would be, you know, having tax issues that I would clean. But their tax issues were only a symptom of their overall financial problems. Right? You get into a tax problem because your other ability to, uh, manage your money is an issue, right? So while they would, you know, they needed more help with that, and I was like, okay, well what's gonna give me the, uh, credibility and the knowledge base that I need to be able to help? Over here, not just the tax side. Googled, I just Googled it. Oh, okay. Investment advisor, senior 65. Where do I take the exam? What book do I buy? Just did it on my own. There was no like investment company I was working for, just did it. Boom pass. Then I was like, man, I need more. How can I get more C F P? Alright, back here we go. Oh sh I gotta go back to school for about. Nine to 12 months pandemic hits. Okay, cool. Now I got the time to be online right? For nine to 12 months. Did the program online, graduated from the program, sit for pass the CFP exam. So a lot of my clients are, you know, tax representation, preparation. A lot of the stuff that I do mainly is more financial coaching. Cause all I do is charge billable hours. Mm-hmm. flat. I don't take custody of client assets, you know, if they've got money in a 401k, I just explain to them, you know, eh, it probably you could keep it there. Now, if you get closer to retirement, maybe we'll have a conversation about rolling something over into an I rra, but you're, you're, you, you're good for the most part. And then a lot of these clients, like I said, are self-employed. So they're not even working at W two. So we talk about, you know, maybe setting up a SEP IRA and stuff like that. But a lot of my stuff is just billable hours. I do more coaching than I do technical financial advising, uh, within the practice. And then when YouTube started jumping off, now I got people all over booking financial coaching, uh, consultations from all over the country, from the YouTube. Right. Yeah,

Stoy Hall:
17:50

I think that's a big, I, I think that's vitally important. Um, and I think coming from where you come, came from and just created it yourself. Mm-hmm. doesn't have all that other Bs that you have to deal with. Right. Um, and realizing that it's coach, I mean, we coach that, that's what it is. Uh, people talk about this investments like. Investment advisors doing all the investments and not taking the market and all that, they

Jayson Thornton:
18:14

don't make cool, right. Like Right,

Stoy Hall:
18:17

right, right. That's not, that's not what's gonna help you. I don't care how much little or much money you have, right. That returns

Jayson Thornton:
18:23

from, you know, negative five to 30 really. Do too much

Stoy Hall:
18:28

cause you're blowing your money on, you know, some new Jordan's new or

Jayson Thornton:
18:32

new car. Like hey. Yes. It's like, it's like they company, like what y'all do on money, you probably need to pay down your debt, but I got$30,000 from life insurance. Yeah. And you're like$80,000 in debt. There's nothing that I can do. Right. There's nothing I can do. To help you invest this 30 that's outpacing the growth of the 80, right? Pay that

Stoy Hall:
18:53

off. Yeah, that's like paid off Uh, you know, in, in those just little concepts like that that I believe, I know our industry's moving towards, we're all moving towards. Coaching, whatever we want to call it. Yeah. Um, I, we're, we're launching a DIY type service that's a lot designed around basically coaching, um, in August. Um, let's go. Cause our firm, our firm's a family office, so mm-hmm. uh, talked about like CPA stuff, we've got CPAs, we do investment stuff, we got real estate. We, we do it all on the family office side, bill pay, whatnot. Nice. Um, and I recognize that the normal planning, the normal financial planning, Create a financial plan, um, give it to somebody, let a ride, uh, or, you know, charge'em$12,000 for a plan, right? That piece is dying. Um, in terms of the fact that I'm just gonna give you something and let it ride. Yeah. The, the coaching is what's real and that's how, um, a lot of people ask me, well, how, how many black clients do you have? Why can't you reach more, uh, black people? I said, well, because the industry isn't designed that way. It was never designed, and it's not just black people, it is lower

Jayson Thornton:
19:58

income.

Stoy Hall:
19:59

um, lower, I don't wanna say intelligence, but lack of knowledge of what's going on.

Jayson Thornton:
20:04

Absolutely.

Stoy Hall:
20:04

It designed so drastically bad that this coaching coming into play, d i y type stuff, that's where we can do our YouTube content. We can do, um, absolutely. I'm gonna be doing like a, a fireside chat where, uh, once, once or twice a month people just come on live. We just chop it up, right? We just chop it up about whatever topic you need to do or you want so that they can get comfortable, like you said, and want to work with money and want to be worked with and helped and not scared. And so, um, I I, I love what, what you're doing on that side and obviously the YouTube channel's legit, but I love that you, you hit upon the I do coaching. That that's what I

Jayson Thornton:
20:43

do. That's, and, and, and I, I'm so with you when it comes to, that's where. That's where the smart money would, would plan their firm towards. Because as technology keeps evolving and passive investing, when people get in their head, stop trying to bet on single stocks, right? And just deal with passive investing. They need just someone to help them understand how this stuff works and how to set up their accounts and stuff like that, and just be there. If I got an issue, I call up my fraternity brother who's an attorney, right? I, if it's something that I know is not billable hour, I call him up real quick. What do you think? Boom. Boom. Other than that, hey, aye, book me a billable hour. We need to, we need to sit down. People don't normally have that when it comes to finance. They're at the barbershop talking about, Hey, yeah, man, how, how much? Just talking. And I feel like our industry needs to be in a space where you come up your financial. And you don't feel like you're gonna get hit with like a, you know,$800 bill for a quick question, especially if they got you on retainer or they got a subscription type of deal, they can call you up, I'll shoot you an email and say, Hey man, this was going on. They, they have that resource, but it's gotta be accessible. And that's another reason why I saw, I saw like the Dave Ramsey, Suzy, uh, Suzy Orman platform of how, how they were able to like kind of. A media company behind it. And I was like, you know what, no one's offering that in the urban space. Nope. And I was like, you know, I think, I think this is a space that I can get to. Took me a second to figure out the technology on my end, on how to get the phone number and stuff. So I got, I got that maybe about three or four months ago where I figured out how to do the phone number and then I was able to partner with a local, uh, radio station here in the St. Louis. So on Mondays, I do it from the radio station, which makes it easier because I'm in the booth. The producers in the other booth behind the glass. They let me know when a caller comes up and they do all the technical stuff. I just get to sit there and talk and answer questions when people call up and I've been shopping and around man, and I got, I got somebody, you know, I got somebody that in, in Hollywood working to see if it could develop into something bigger. Somewhat of a show, but more, I'm thinking more radio with a camera than a real show. But you know how Hollywood is. It is. It is. Like he is like, he's like, I'm a, I'm a try, but it may not, it may not be anything. Yeah. But they'll, they're working on it. And the only thing about me is I hate being in somebody else's own somebody else's time. Like, if I wanna do something, I'll just put my money up and do it right. And I'm not waiting. But this is like the, one of the very few times in my life where it. I can't force this to go any faster, I gotta sit and wait for other people to make decisions on my, on my thing. Yeah. It's like I'm not go, I don't know any better. I don't, I'm not a, I, I don't know how that world works, so I gotta sit back and wait. But hopefully I'm, I'm crossing my fingers that, uh, that, that it pans out. Cause I think it could be something that, that is, uh, scale. Um, you know, cause I mean, Dave Ramsey's on, on over 300 radio stations throughout the country with his YouTube channel and whatnot. There's a bunch of urban, uh, radio stations that need content. You're talking about two or three hours a day that you can slot this in and throw your commercials in. So that's, that's really, that's taken. 45% of my work energy is trying to make that part of, uh, the whole pocket watching brand thing come together. And I hate it. Becau I love it and hate it. I love it because it's a great idea that somebody in Hollywood believes in cuz they think it's good. But I hate it because I don't, I no longer have control to make it happen. I gotta sit and wait and that's the part I can't, I'm not good at. I'll just put the money up. It's like, how much? Right. Let's do a pilot. Let's ride, let's do it. 15,000, let's do it. Let's just do it. Let's just do it and see how it goes. Right. Where it's like, I can't, I can't do it. Yeah.

Stoy Hall:
25:03

Yeah. That's what's up. That's what's up though. Yeah. Um, something that, uh, I, I ask everyone, um, specifically this and that is, Why do we not see as much collaboration between, you know, we're talking about black CFPs, but in general in our industry, why don't we see a lot more, uh, collaborations? Why are we all trying to do in our own lane and, and really not reach out? Cuz I know you, you'll definitely, um, get it from people reaching out and I know I do that they don't fit our niche, but

Jayson Thornton:
25:33

collectively as an industry, right?

Stoy Hall:
25:35

We don't just get together and be like, Hey, you know, Story, nails, real estate. Everything I'm doing, I'm riding. Let's go. He he'll take care of'em. I'm good. I got my lane right. I do small businesses tax stuff. Like why do, why do you believe we don't see a stronger knit in that regard?

Jayson Thornton:
25:54

I think it comes from a mindset of there's not enough, right? I, I, I, I never had that mindset of there's not enough for everybody, so I gotta stay focused on. but that's what I see. Cuz they be like, man, there's only so much work out here. And if I, if I collab too much, that dilutes my ability to go get it. But actually what it, what it, what it does is now you become a subject matter expert in your niche. Cause I don't, I don't do everything. I remember when I started my practice, man, I would do, I would do anything a client. Right. If they were paying, right, if they was paying, I would do it. It, it didn't matter what it was. And then early in the game, I was like, man, this is, this is ridiculous. Like the time that it takes me to have to learn how to do the thing that they want. I was like, I'm wasting hours and I can't build them for these hours of me learning. I can only build them from the hours of me doing. And early on I was like, nah, no, no, I'm gonna stay. I'm gonna look at what makes me the most. And I'm gonna do that. If a client asks me for something outside, then I'm gonna build a list of referrals and just refer'em out. But when I've seen other people who are kind of tight with it, it comes from a sense of insecurity of, well, they may steal my client, they may steal my ability to make money, because if they go over there and they're not gonna come over here. But that's why you gotta be strategic is like, I don't refer people. To outsource things that I do. Only outsource stuff that I don't do to people who do the stuff that I don't. So there's not a conflict. So I think it just comes from a sense of, of insecurity. But that comes from a cultural thing too, of, you know, there's only so much, right? There's, there could only be one top black person in a particular field at a time. You get, you get one shot, right? Right. Now, Kevin Hart is the man when it comes to, uh, black comedians can't be another one. But this Dave Chappelle, this other. But that's the perception. The perception is there can only be one at a time. And if I take a chance of giving someone else a shot to do something, then I lose my term. My, my time is up. But that's not, that's not the reality. The reality is there's enough work for everybody. But you gotta be strategic. You gotta understand what you do good and partner with other people. I mean, like your fire mean, obviously you got all these different moving pieces. You got real estate, you got someone in there doing the CPA work, investment advisor stuff. It's not like each one of y'all stepping on each other's toes, right? You are working together as a team and everybody eats. So I just think it comes, it comes from a sense of in. Oh, I,

Stoy Hall:
28:44

you, you, you could not have said it better. It really does. And I, and I also think it's what kind of like we all did earlier in our career. We're trying to do everything. Right. If someones and pays me, I'm gonna do

Jayson Thornton:
28:55

everything. And I don't want'em to go nowhere else. Nowhere else. I'm the guy for nothing. I'm gonna look up stuff

Stoy Hall:
29:03

in Europe. I don't care. Africa. I'm gonna find, I'm

Jayson Thornton:
29:07

gonna find something, right? And I'm gonna spend, uh, 10,

Stoy Hall:
29:11

20, 4000 hours to get this answer and realize that.

Jayson Thornton:
29:15

It's not worth. Its, or you can't even do it right? Wait, when you look at me, you're like, damn, I, I spent all this time and I still can't, I still gotta refer'em out to someone else. Absolutely.

Stoy Hall:
29:26

But that's what you come back to our

Jayson Thornton:
29:27

a niche and who you are, know who you are. Um, it's taken us a while too.

Stoy Hall:
29:31

That's why, you know, we're kind of doing a relaunch o obviously updating our website. So it's a good timing. Um, August with, you know, we are a hybrid family office, that we are gonna help you and we're gonna coach you and those. it's not, we're coaching you to become a family office client, cuz those are two different

Jayson Thornton:
29:48

people. Right. Um, what we're

Stoy Hall:
29:50

doing is we're helping you cuz that's what we love to do. Mm-hmm. And then what we're really good at is allowing someone to be like, you know what, I just want to make money and live life. I need someone to take care of all my bill paying help run the business. Everything.

Jayson Thornton:
30:04

That's what we do. Right. Gotcha. That's the bigger established family office. Yeah. Yeah. But we, what we're doing is we're

Stoy Hall:
30:13

taking it from, if someone Google Family Office, they're gonna say, oh, you have to have 25 million. You have to all this money net worth. We

Jayson Thornton:
30:19

scale it

Stoy Hall:
30:20

down to even a business, a regular business owner mm-hmm. who maybe made clear 120 k can do this service. Now there's some tear down stuff to it, but we, we know that there are people out there, specifically business owners, who know their own lane and are really not good

Jayson Thornton:
30:38

at the rest. Right? Yes, of course. I

Stoy Hall:
30:40

need a team to just take care of the rest of it.

Jayson Thornton:
30:43

That's what our hybrid

Stoy Hall:
30:44

family office is. Gotcha. Okay. Now, obviously we can do the normal family office type stuff, but we want the family office that we all know in our industry. Mm-hmm. to be. Not called family office anymore, but to be something that everyone can get a part of. Because there are people out there that just don't want to do any of the stuff. They don't wanna touch it. They want someone to take care of it. And that's what, that's what we're creating.

Jayson Thornton:
31:07

That's, we gotta change something. Something more scalable at a level for middle class people can Yeah. Afford an access. Absolutely. Yep. Okay. Makes, because that makes sense. Even the

Stoy Hall:
31:18

wealthy people, the middle class, lower class, no one knows what a family office. Only those ones that are worth so

Jayson Thornton:
31:24

much that have their own family office that actually, no, no, no one So, so like, it's cool we can talk

Stoy Hall:
31:32

about it, but I have to, we have to come up with a different way to speak about it. Cuz if I say family office, someone Googles it, they're

Jayson Thornton:
31:37

gonna be like, oh, shh, that ain't me. Right? Yeah, yeah. Us. But it's the things inside of it that

Stoy Hall:
31:42

everyone could have and, and

Jayson Thornton:
31:44

everyone would need that, that want that. If not, and the, and the thing is that used to be the old school family. If you watch movies and stuff like that, the family accountant, the family accountant was the guy that didn't just prepare your tax return. He was someone that also helped you with estate planning stuff, also helped you with your investments. He was the resource that you went to. You got money questions. This is the family accountant that we talked to and they help us with all that stuff. I don't know where that went in the culture. I have no idea, but it just completely left. And like the same thing. You had a family doctor. You had a family lawyer. Your family lawyer normally wasn't the guy who was representing your nephew at the murder trial, right? He would refer that specialist, but you had that family attorney that you would ask your general legal advice questions and then when you need something specific, he would call in a colleague to handle. That's, yeah, I, I, I think that's where the space where CFPs should be, the cf. I feel like the CFPs should be that family financial advisor who can build all your general questions and then refer out for the specific stuff that you need. Absolutely. If, if we can get that brand out there, that would be, That

Stoy Hall:
33:07

that's, yeah, that's beyond huge. That changes the whole, whole game up. Um, I know growing up, if that's, if that we had something like that mm-hmm. Um, my family would've been a lot different. Right. Yeah. I know specifically if you have someone to go to, to just ask a general question and get things done. We're good and Google is not the

Jayson Thornton:
33:26

damn. Goo is not it. Google's good. There's a lot of things I've learned and got to right but don't use Google for your own personal family stuff. It's the same. You don't use goo Well, people do. I should say you shouldn't use Google for your medical stuff and you shouldn't use Google for your legal stuff. They call their family doctor, they call their family attorney. They should be calling their family c. We got, we gotta find a way to make that brand really recognize them. Yeah. The CFP is the access to all the other stuff, because people were like, yeah, I, I got an investment question. So I was talking to, uh, cpa, I was like, I have no idea what the hell they were gonna tell you. Maybe they'll tell you the, the, the tax consequences of that investment, but outside of that, they have no. Actionable information for you there, you just, no, but yeah, if we, if we, hell, I mean that's something really, I mean obviously you know, you and me we're on the same page, you know, try to push it through Quad A, but also push it through CFP board. It's like, man, the next time y'all spend 12 million a year on the campaigns we make, the cfp is that family financial advisor, that resource that you go to when you have a money question, you go to a c F. They, they need to spend some of that, that, that money on that. Now, I'm not complaining on the money that they spend because they are making the brand. Recognize they, they've done, they've definitely done and, and improved it

Stoy Hall:
35:00

over specifically the last few years. Yeah. Um, of really rebranding and making sure that the CFP is known for what the CFP is and not just three letters that nobody knows of. So I Right.

Jayson Thornton:
35:11

You're right. So they doing, they gig, but it is like hell. Next time they send me an email about suggestions, I gotta make sure I, I type that up because that is, that is where the space should. You go to your family financial advisor, which is that cfp. Yep. Yeah. Amen. I like that. Amen. Yeah.

Stoy Hall:
35:32

Well, that's, I mean, that's, that's what I got. I

Jayson Thornton:
35:35

actually, okay. Three kids. We didn't get to that. Oh yeah. Oh, some kids. So listen man, I've been married since I was 22 years old. hey, met, right? I met my wife in college. She was a year younger than me, and we've been married every since. Got three kids. Oldest will be, oh my God, the oldest will be 13, uh, in a couple of weeks. and the youngest will be two in a couple of months, and I got, I got a middle child that will be 10 in a couple of weeks also, so, yeah. Yeah.

Stoy Hall:
36:06

Yeah, my wife and I, we met in college. She was at a different college. We did the whole long distance thing. Oh, up.

Jayson Thornton:
36:12

We just, how did that meet? Like Facebook or something? How did that meet? Nah, she was at different colleges

Stoy Hall:
36:17

city. She's from Des Moines. I went to school in Des Moines. She went to South Dakota, but she would, she came back to be with friends that went to my university and she walked into the bar and I was bouncing.

Jayson Thornton:
36:26

Really? That's how it What, what, what year did you graduate high school? I graduated high

Stoy Hall:
36:33

school in, uh,

Jayson Thornton:
36:34

2000. Okay. Okay. I'm a little, I, I graduated, I graduated oh two, so oh two. Facebook. Facebook wasn't even like jumping, jumping until my senior year, like my senior year in, in, in undergrad. Facebook was still only open to college students. You had to have a edu email address to even get on Facebook. Then if your college wasn't in like they database, you still wasn't getting there. You had to formally requested your college become a part of. It was the

Stoy Hall:
37:08

spring semester, my senior high

Jayson Thornton:
37:10

school, when we got to high school, Facebook and

Stoy Hall:
37:13

everyone. Crazy with it. That's, yeah, I hear you. I

Jayson Thornton:
37:16

remember that time. Yeah, so it's like, like meeting people and dating people long distance. Like pe I explain people, it was like it wasn't, it wasn't like that. You dated people you knew. Yeah. you dated people that was within a 15 mile radius. Yeah. It wasn't like a whole lot of, unless you knew each other and then there was some sort of separation or something like that. It's like it wasn't, no. Oh yeah. I know a chick in Louisiana. Right. What? Have you ever been in Louisiana? No. I've met her on Black Planet. It wasn't going down like that.

Stoy Hall:
37:50

you right, you right. Uh, we got two

Jayson Thornton:
37:52

boys, uh, seven and five. And I'm not having no more children. Two's good, right. Listen, I'm so good. My wife was like, you, you, you're gonna have to get. Yeah. Yeah. She was like, yeah, it's ti it's ti it's time for, and I met, I about, listen, I was in that doctor's office almost having a panic attack when he was showing me what was going on. But I was like, all right, listen man, she, she didn't have three, she didn't did all this stuff. I can do one, I can do, I can do this one procedure Cause I been, I for all three, I've been there and seen the pain that she went through. She wasn't asleep. I'm gonna be asleep. Cause the doctor was like, yeah, we can do local or we can put you to sleep. Take me out. I didn't have the, I didn't have the option of sleep. Oh, you didn't? Oh, yeah, I had to go to a second. Okay. The first doctor was like, no, no, we just do local. And I, that's the doctor where I had a panic attack and left. And then my and then my friend who I do, I do my, uh, my Wednesday night live streams with Orlando. Yeah. He, he a real estate guy, and Orlando was like, no, no, no, no. My. He, he'll put you to sleep. It's an extra, like$500 or something, but he'll put you to sleep. I said, there it is. Knock me out. I'm doing that one. Man. I shoulda have went to more. Uh, that

Stoy Hall:
39:07

was, that was the most uncomfortable thing I think I've ever been part of.

Jayson Thornton:
39:11

surgeries and everything, and. No. I'll tell you, I was sitting there when he was like, all right, so here, let me show you on yourself. This is the, this is what we're gonna be cutting. I'm telling you, I was like, can't do it. I can't do it. But yeah, yeah, yeah. So yeah, I got, I got the three. I'm done. Three officially done. I feel good. And it's so weird now when my. Because my son's not even here. My son hasn't been here for the last two or three days. My parents have kidnapped my son And it's so funny to see them at that stage of life now where like, I remember when my sister first had kids, they weren't at this stage, they was at that we're not babysit. No, this, nah, you, that's your kid. Right? Bring him over for his birthday. And then take him home, But now they're like, I'm like, oh, when can I get my son back? Oh, he good. He good. We got him. Cause they ain't doing nothing. They, they, they don't have to go anywhere. You know, they, they, they're empty nesters. My father don't gotta go into the business unless he wants to. So he's staying home for the past three or four days with my son sending me picture. So it's just so weird to see that difference, right? it's so different to see that, you know, how, how they, how they are and hopefully, you know, I, I could get to that point where I'm able to just be like, yeah, whole week with my grandson. Doing nothing, just having fun because we did things the right way, you know, financially. So, yeah, yeah, it it, the proceeding program was sponsored by Black Mammoth. Any awards, rankings, or recognition by unaffiliated third parties or publications are in no way indicative of the advisors future performance or any individual client's investment success. No award ranking or recognition should be construed as a current or past endorsement of black mammoth. Information regarding specific awards, rankings, or recognitions is available on the Black Mammoth website, www.black mammoth.com. All investment strategies have the potential for profit or laws. Investment strategies such as asset allocation, diversification, or rebalancing do not assure or guarantee better performance and cannot eliminate the risk of investment losses. There are no guarantees that a portfolio employing these or any other strategy will outperform a portfolio that does not engage in such strategies. This broadcast should not be construed by any client or prospective client as a solicitation to affect or attempt to affect transactions and securities or the rendering of personalized investment advice due to various factors including changing market conditions. The information discussed in this broadcast may no longer be reflective of current positions or recommendations. While information presented is believed to be factual and up to date, black mammoth, do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. The tax and the state planning information discussed is general in nature and is provided for informational purposes only and should not be construed as legal or tax advice. Listeners should consult an attorney or tax professional regarding their specific legal or tax situation. Past performance is not indicative of future results.