In this no-holds-barred video, I dive deep into my journey from chasing every breathing soul in the insurance game to making a badass pivot towards serving women and minority business owners.

If you’re tired of the same old spiel about “everyone’s your customer” and crave a real, gritty take on finding your niche, strap in.

We’re shredding the conventional playbook and getting real about who your business should actually be talking to.