Outro:
0:07

Welcome to

Stoy Hall, CFP®:
0:08

our first guest ever in our small business series when it comes to coming from our v i P service. And bum, bum, bum. We don't have that sound, but we'll get it. Welcome. Welcome, Ava. Hope. Thank you. Hope helps a lot. Talk to us through Juan, your business. Let's just talk through that first and let us know what you're doing and what it's about.

Eva Helps:
0:33

Alright. Well helps Homestead, that's the name of our business and we do a lot of stuff mostly custom decor, a lot of wooden stuff. We do some mcay a lot of signs. And then we also have. Our website that you can get some of our products on as well. And then we just kind of live the homestead life in, in goals of, you know, turning that into part of our business eventually as

Stoy Hall, CFP®:
0:59

well. Absolutely. So let's start with the name helps, obviously that one's an easy one. It's your last name. Yes. Homestead, living on a homestead. What's that like and what does that really entail every day?

Eva Helps:
1:10

Well, for us so we have two horses. We have chickens. We have. You know, in the summertime we have a huge garden that we're prepping for. We have bees, so we have honey and just lots of land. So a lot of, a lot of outdoor stuff.

Stoy Hall, CFP®:
1:27

How many chickens?

Eva Helps:
1:29

Sadly we have a bobcat on our property and there's always coyotes, so we only have four chickens right now, so we're gonna have to up that. Gonna need a little more chickens. We're gonna have to up that this spring. And I'm during Bobcat. Yeah. Yeah. And it had a baby, so. Oh, the Bobcat had a baby. Yeah, we, so

Stoy Hall, CFP®:
1:48

is it time to go hunting for Bobcat? I dunno if you can do that. Is that, is that a thing? I'm not sure. So, I mean, it's a thing, but can we, no. Is

Outro:
1:55

that here?

Eva Helps:
1:57

Not sure, but yeah. So,

Stoy Hall, CFP®:
2:01

all right. So products, what was the, the one with M that you said, what is.

Eva Helps:
2:09

Mcay. Yeah, so it is like cloth cord and basically tying knots is the art of tying knots, mcay into everything from plant hangers to wall hangings is really big. Back in the seventies, getting envisioned, you know, all the mustard colored and burnt orange mac may stuff. Mm-hmm. But, but it's came back in the past few years and it's really popular now. Yeah.

Stoy Hall, CFP®:
2:34

Well, that's awesome. Mm-hmm. I literally never knew that, by the way. Really, literally just learned that Thanks for the education today. Today, right now, from you. Well, perfect. I'm, I'm sure I've seen it, but the word, the, the, the, the word got me. Got me. Good on that one. Arame ame. Good one. Now you know.

Lisa Grefe:
2:52

Now I know. Did you grow up wanting to be a business owner?

Eva Helps:
2:57

No. I wouldn't say that. I guess looking back, I always like to be, you know, in charge of things, so it kinda lends itself to that. But now I didn't really, didn't really cross

Stoy Hall, CFP®:
3:09

my mind. And when did you, when did your business start, like officially in your mind, when were you a business owner?

Eva Helps:
3:17

Well, 2016. 2016 is when I officially put it out there as creating things and making things for people. Yeah. 2016. Wow. Hey,

Lisa Grefe:
3:30

that's, that's, I think that's awesome. I love the process of creating, I don't know, what, what do you love about building things? Creating things for

Eva Helps:
3:37

people? Yeah. I just love, yeah. Creating in itself. I like just putting things together. Just designing like mm-hmm. The whole process of just, it could be anything. You start one way and it turns into whatever it turns into. And I also like recreating if somebody has an idea and, and kind of gives me a vision. I like putting that together also, you know, kind of mm-hmm. Fulfilling their vision by. By creating what I, what I can for them. So yeah, that part's fun too. That's cool.

Stoy Hall, CFP®:
4:09

So is there like two ways? Like some you'll create someone, they'll put in an order and you'll create something for them, or one of your own stuff, and then you also just have products sitting, sitting around obviously as well that people can purchase. What's the process look like if, you know, I wanted you to create something.

Eva Helps:
4:27

So a lot of people that's really probably the majority of our business right now is custom, custom pieces. So, I mean, people reach out to me every from text, Facebook, or the website or yeah, just word of mouth is really how people get our, our information as far as custom stuff goes. So yeah, they'll reach out to me and then we just kind of have a conversation on what. What they're wanting. And then I ask for any kind of, you know, like, inspiration picks, go on Pinterest or just Google whatever you're looking for. Mm-hmm. Kind of a, to get a direction to go in. And then, and then I, yeah, I start, start putting it together how I think it is, and, and give them a sketch up or something drawn up on the computer, if it's gonna be stencil old or, or whatever. And then we kind of go.

Stoy Hall, CFP®:
5:15

How long is that process? A week, A day?

Eva Helps:
5:18

Well, depends what you make. Depends on what you make. Yeah. Yeah. It definitely depends on what we make, but I mean, it, it also depends on the person. A lot of times if someone needs something, I'm pretty flexible so I can make that happen. Otherwise, I don't know, a few weeks, a few week process, just because I do now have a other full-time job on top of this business. Yeah. Kind of just depends on life, kids life, business.

Stoy Hall, CFP®:
5:47

What's the hottest thing that you make, the hottest product that sells?

Eva Helps:
5:51

Hmm. That's a good question. Are you talking

Lisa Grefe:
5:53

about being warm or, yes,

Stoy Hall, CFP®:
5:54

it would be nice, wouldn't it?

Lisa Grefe:
5:56

Yeah. Or the most popular?

Eva Helps:
5:59

I don't know. It's hard to say. Just. I would say custom wood frame design, like just a farmhouse style wooden frame with a white background with some kind of saying on it. That's really popular. I feel like I've seen that

Lisa Grefe:
6:11

a lot. Yeah. The wood, wood frame or something on it. Some kind of sane or, mm-hmm. Yeah.

Eva Helps:
6:17

Yeah. I'd say that's probably the most. Do

Stoy Hall, CFP®:
6:19

you like carved the saying in

Eva Helps:
6:21

No, I burn it. Nope. I, although I do now have, I have hand wood burnt stuff in the past. Mm-hmm. And now I have a tiny little laser wood burner, so that is something that we've been doing lasers. Yeah. But no, for the signs, we I create a stencil in a program on my computer and then print out the stencil and, and then use that.

Outro:
6:45

That's

Stoy Hall, CFP®:
6:45

cool. Yeah. What's your favorite item to make?

Eva Helps:
6:49

I really like last, I don't remember if it was last year or the year before started doing what I call it was, it took me a while to figure out what to call them, but they're like wooden mosaics, so kind of making a design with. Different laughs, pieces of laugh or really old, cool barn, you know, barn wood and just making like a wall piece with a different design with all different pieces of wood. Yeah. So it looks cooler than it's, than I describing it there, but it sounds

Lisa Grefe:
7:19

really cool. I Have you ever done woodworking? No, I, well, In a like shop class in middle school? No, I still have, I still have a tic-tac toe board that I made with wood. It's pretty impressive. You know,

Stoy Hall, CFP®:
7:36

we still use oh man. When, when my mom passed, we were going through all the things and she still had like a shelf. I made a little table. So the boys use it downstairs now, like I still have it. So yes. I mean, I did shop class as well.

Lisa Grefe:
7:50

Yes. Yeah, I have, I have a couple of those things. Middle school, the other one I really liked, it was like a, a pop lamp pop. Can, like the pop can was the stand and then you built a lamp. Lamp around it. I think it was pretty,

Stoy Hall, CFP®:
8:07

I think we need to see a picture. Okay. No. So think gonna have to grab that picture and throw it into the, the artwork for this podcast or

Lisa Grefe:
8:14

something. Cause so yes, I am not, yeah. I'm not a maker builder, but I think it's, it's so cool if you can.

Stoy Hall, CFP®:
8:21

How did you get getting into woodworking? Did, was it from shop class?

Eva Helps:
8:25

It was not I mean, I've always just made stuff and how I actually decided to do a business or make a business out of it was we just kept having our friends ask us to make'em things, everything from pieces of furniture to signs to whatever. And so, Since I was staying home with the kiddos at that point in time anyway, I was like, well, why don't we, you know, get a little something out of it? Yeah. Mm-hmm. So, yeah. Yeah. That's how it kind of came about. Yeah. I always credited at my friend Jen Taylor because she, she's the one that was like, you should start a business like this, cuz I'm like, you, you're right. I. Let's do it. So we

Stoy Hall, CFP®:
9:06

did it. Well, thanks Jen. Thanks for that. You helped a lot of people out doing so. What's the, as a business owner, your, and, and this is obviously we, we've talked about a lot of these things, but what is the hardest thing for you in your business? Like, what is that single thing that just drives you? A

Eva Helps:
9:30

single thing? Well,

Stoy Hall, CFP®:
9:31

it could be multiple then. I know there's not ever one,

Eva Helps:
9:34

but I would say determining prices is really hard, especially for specifically what I do because there's so many different people that that have small businesses, you know, similar, that create similar items. So it's just, and it's all over the board. So. I don't appreciate that part of the business. You know, everyone, there's those throw people throw out like, you know, know your worth or mm-hmm. Make sure it's worth it. And I don't know, it's just hard for me cuz I also just wanna, you know, make stuff for people and I, right. Yeah. So I'm not really good at the business side. Yeah. So, yeah, I'd say that is my biggest, biggest pain point. That makes sense. That

Stoy Hall, CFP®:
10:16

one's a hard one. I mean, we go, we've been back. Pricing. Pricing is, it's difficult for those that care. Let's, that's not preface

Lisa Grefe:
10:23

that the ones that actually care about you have a, like I'll have a heart about what you do and the people that you are serving and you wanna make sure people have access to your work. So I think that's challenging. I agree. Because you wanna make a living as well, which is important for entrepreneurs, but then you wanna share what you're making with people and make sure they can, they can. Yep. What's the most, so we all have a heart. We

Stoy Hall, CFP®:
10:47

all have a heart. Is that where that's, we're just saying we're

Outro:
10:49

all, we all moral the story.

Lisa Grefe:
10:50

We have heart the story. We have a heart. That's right. So I'm curious about you being like, cuz similar like mom, entrepreneur, kind of balancing all of those things. How, how do you have a full-time job? Like how do you, how do you manage all of that? Because I'm looking for advice.

Eva Helps:
11:07

I don't, I don't manage it. That's alright. Good. That is also, Right up there with, with pricing things is, yeah, it's, it's really hard with families and just all the things, you know, so, I don't know. I don't know. I, I don't have any advice on that. All right. That's all right. I think I

Lisa Grefe:
11:25

always ask, so, cause I think it's, you wanted to be the best in all of those places and it makes it, I think, challenging when you, when you. When you have kids and you have, you also try to build a business and build a life

Eva Helps:
11:40

and, and I think it does just shift depending on, you know, like summertime obviously I probably focus a little more on the kids. Yeah. And the homestead part of everything. And in the winter or you know, when it's not as, when they're at school and things, it's easier to shift and focus on on other things. So I think it just, yeah, I think it's depends on the season. Mm-hmm. In life and in general.

Lisa Grefe:
12:04

And I think you said at the beginning too, it's, it's, it's almost like a way of living, like a homestead way of living that you guys have. Yeah. And I think that's a really interesting kind of way to think about it too. It's integrated even when you're not focused on building a piece, but it's integrated in what you're doing, right?

Eva Helps:
12:21

Yeah, definitely. And,

Stoy Hall, CFP®:
12:22

and just knowing you, it's, it's also you're just grinding. You're just doing it like they're. You're just doing it. And I think that's an important part about business ownership, regardless of the ebbs and flows that we all go through. But having kids is you just, you gotta do it. Like there's no, you're just grinding through it, figuring it out one day at a time. And that's important to have that resolve because what's alternative, right. Do you, are you gonna move away from your homestead and move in to the city and clock in nine to five? Nope. Really? Like, Nope. No, thank you. Right, right. Bravo on that part. Oh, thank you. Bravo

Eva Helps:
12:57

on that part. Yeah. Yeah. I think it's the whole entrepreneur thing is, you know, pretty big right now, so I, at least a lot of people can relate to that and they all have you know, different aspects of their life that they're trying to, trying to make work. So yeah, you definitely have to. Want to do it if you're going to do it. Yeah.

Stoy Hall, CFP®:
13:15

You talked about seasons, so obviously in the winter you can't really get out and do much on the homestead. From your business perspective, when it comes to seasons, what do you see happening, starting now that we're getting into spring? And you know, by the time this episode goes out, we will be in spring. So what happens around springtime for you, your business and the.

Eva Helps:
13:39

Well, for the homestead part of it, I mean, there's so many things. The, the garden, I mean, that starts really early whether we start seeds inside or just prep the garden. And this year I'm gonna start big Wildflower section. So, Ooh. Are we, are we

Lisa Grefe:
13:54

hearing some news like right now? Yes.

Eva Helps:
13:57

Yeah, I am. I have a friend. Who has a business called the Wildflower factory. And I'm gonna hook her up with a huge plethora of wildflowers that she can choose from. So that's super exciting. But we've gotta, I'm already in the planning stages of that, so that between that and our personal garden, and then bees, bees start you know, when it starts to get warm, they start coming out. So we've gotta start. Feeding mm-hmm. And checking and doing all the things for, so

Stoy Hall, CFP®:
14:26

is, are you creating wildflower, honey, then it, yeah. Yeah, sure. Organic.

Outro:
14:32

We can't really direct the bees go here. This

Eva Helps:
14:36

slot only it will be I guarantee that we'll block you. Yeah. Yeah. So,

Stoy Hall, CFP®:
14:40

yeah. Well, that's cool. So bees, are you just, you just take care of a hive and then sell the hive? Or, or is it for. It's for honey. Okay.

Eva Helps:
14:49

I mean, well, it's just, it started out, it's really just fun. A fun hobby. Yeah. It's, it's, there's so much more into it than I ever imagined. Mm-hmm. And it's really a lot cooler. I mean, bees are,

Stoy Hall, CFP®:
14:59

do you explain because the, I can't, like, I don't, I don't like bees. I'm allergic to bees. Oh yeah. Like, but I love honey.

Eva Helps:
15:07

So yeah. At first the whole sound was very unnerving, but now I. Weirdly relaxing and soothing. Mm-hmm. Whenever I go work the bees and, and they're really not that loud unless they're angry or you're disturbing'em too much or something li like that. So yeah, but I don't, bees are so fascinating. Like, I learn something about them every time I go out there. Just the way the hives and the colony. The colony is and the hive, it's mm-hmm. It's crazy. And how they can swarm. We actually put up swarm traps and trees and caught a wild swarm last summer. So you can do that too. And the way the queen does, so wait, wait. Back up

Lisa Grefe:
15:47

on that one. Go back to the swarm. I'm trying to and catching

Eva Helps:
15:50

them. Well, I mean, like they've left the hive, so Yeah, if there's a number of reasons they can swarm, like if they're queen dies or they got too big, like half of'em will swarm with the queen and then the rest of'em will stay there and try to create their own queen. But so yeah, if you, there's, it's basically like a wooden box and we put a couple frames frames in it. And if you catch a wild swarm, they'll go to that box and start building you know, their comb out on the frames and mm-hmm. And then you just take that and you, you put'em in your, put'em in a hive. Yeah. I mean, with a few steps in between. Yeah. I'm sure there's a couple others, but yeah, it's pretty cool. There's actually so many swarms people, there's people you can call. There's like, Whole thing you can do and people will call you and you can, and you can go get the swarm so they have a, a place to live. Cuz you know, it's to buy a whole a nuke is what is what I usually would start with. A bees, you know, it costs money. So people that are into bees, they like the whole let, let me go catch awar thing. Yeah. And it's a really cool experience. I mean, yeah. Okay. The

Stoy Hall, CFP®:
17:02

question everyone wants to. How many times have you been stung?

Eva Helps:
17:08

I like just a couple. I don't know really. You put on a suit? I wear a jacket with a mm-hmm. Head thing? Yeah. Mostly. Usually if I'm gonna, not, if I'm just gonna peek in there, I won't, but, and gloves and I've only ever been stung on my hands when I'm not wearing gloves. Gloves, when I'm actually. You know, really messing, messing with them. So I would

Stoy Hall, CFP®:
17:29

be in an astronaut suit is what I would be in. Do they get angry when you get the honey like it is taking stealing? Cuz that's all I can think of is stealing their honey bad.

Eva Helps:
17:40

I mean, so, so when you have a hive that you're wanting to get honey out of, you put, I mean they always have honey. They always have honey in there. Cause they've gotta have honey to feed. Baby bees and the, and everything. But no, you put a totally different piece on top. With supers, they're like smaller frames and that is what it'll be, just the honey. So, but they always have honey and in there they have nectar frames and honey frames and yeah. So they can survive, thrive, and thrive. If you took all their honey, they would be extra

Stoy Hall, CFP®:
18:14

mad, extra. Yeah.

Lisa Grefe:
18:16

Well, I mean, they're, they're hanging to balance. You have to balance how much. Keep in there and take out Well,

Stoy Hall, CFP®:
18:22

yeah, cuz I'd be hangry too if you took my food.

Outro:
18:24

Right.

Eva Helps:
18:25

Come back. Work all summer to make

Stoy Hall, CFP®:
18:27

right. Absolutely.

Lisa Grefe:
18:29

What can we learn about bees from entre for entrepreneurship? I've just been thinking about that. Yeah. Like it, it's almost like they're building their own business within this, this hive and they're work working together. But then there's the queen. I mean, it's fascinating. Worker bees. The drones. I mean, I don't even know everything, but I feel like there's a lesson that we could, we could take from bees. Probably. Yeah, probably. I don't

Stoy Hall, CFP®:
18:53

have it, but I know. No, no, no. So honey, available for sale this

Eva Helps:
18:58

year? Yeah. We still have actually tons of honey from last year, so. Oh, I already have honey. I always have honey. It seems like. I think I ran out just before we, before we pulled the supers last. Which we usually do in the around August.

Stoy Hall, CFP®:
19:15

Also on the website.

Eva Helps:
19:16

Yeah. Yes it is. Let's get some honey. Yeah. I should brought you

Outro:
19:20

some honey. Everybody honey. Honey is,

Eva Helps:
19:22

I didn't know you were so into honey. Did I know that?

Stoy Hall, CFP®:
19:24

No, you didn't. My boy. We go through a lot, honey. My youngest actually as of, except for this Monday from the start of Schoolies in kindergarten, has only had school lunch, maybe five total. Okay. Both semesters

Lisa Grefe:
19:41

total, like you're packing a lunch for him. He's packing

Stoy Hall, CFP®:
19:43

a lunch. Yeah, so I, however many days that is, I would say a good 85% are peanut butter honey sandwiches. He finally got sick of'em this week, and so we've transitioned out of that. So we,

Lisa Grefe:
19:56

so I was a peanut butter honey sandwich person. I was not peanut butter and jelly. I was peanut butter honey. Isn't that fascinating? I don't know how you get on that. I don't. I don't know either, but it's way

Stoy Hall, CFP®:
20:05

better. It is better. That's

Eva Helps:
20:07

all I know. We're gonna have to try that out. Yeah. You haven't. No, but I don't like peanut butter and jelly. Oh, sandwiches. Oh, so then you just, I could do, I think peanut, peanut butter and honey sounds delicious. So

Stoy Hall, CFP®:
20:18

there's, there's two ways to make the sandwich. Well, you might have other ways, but for me it's two ways. If you do just peanut butter and like you would do with jelly, right? You'd have one side honey and one side knot. If you do that, the bread gets a little crunchy, like honeycombs the. Which is delicious. So it gets a little like crunchy, like you're eating a honeycomb. Or if you put a little bit of peanut butter on both sides and then honey in the middle, you don't get that crunchy, then it's more like a peanut butter and jelly. Fun fact. Could you tell I've made a lot of those sandwiches lately. Yeah. So whatever, you know, floats your boat in regards to that. Just saying, do you allow people to come out and help on your home?

Eva Helps:
20:59

I mean, if they wanted to. Sure. Yeah. I've had some friends interested Yeah. In learning about bees. But yeah, I'm sure

Stoy Hall, CFP®:
21:07

something will come up with the wild flower

Lisa Grefe:
21:08

part. The wild's got like sea classes and

Eva Helps:
21:10

wildflowers. Well, eventually yeah. When the wildflowers are, are, you know, ready and good to go and yeah, we're probably gonna try to do some, you pick kind of things. Mm-hmm. And or just come out and, and check it out. And see, I think I'm gonna try to do like a design. So like if you Yeah, it's gonna be cool, like lay them out. So from an overview, it's some

Stoy Hall, CFP®:
21:34

type of design. It's something. Do you have an idea of what design is?

Lisa Grefe:
21:36

Like? Smile. Oh, like from the sky? Like the drone went over? Yeah, yeah, yeah. Not

Stoy Hall, CFP®:
21:40

the bees. Drones.

Lisa Grefe:
21:41

No. Actual, like you drone made from humans

Outro:
21:44

of

Lisa Grefe:
21:45

the

Eva Helps:
21:45

flowers. Yeah. I don't really have, I don't know. Not yet. I haven't solidified my. But there's a couple ideas floating up there. Do

Stoy Hall, CFP®:
21:55

you have your seeds for your flowers at this point?

Eva Helps:
21:58

I have some, a lot actually. I what I did was I harvested a bunch from, I had a, I had several wild flowers planted at m bordering my garden, which is like a 50 foot by 60 foot garden. So there was a lot of flowers. But yeah, so I, I harvested a bunch of those seeds and they've all, they've dried all winter, so I'm gonna use those, but I'm gonna add some a lot more actually. But yeah, I have'em all quite yet. I should probably get on that.

Stoy Hall, CFP®:
22:28

I pay, I'm not saying that I'm an expert, I'm just saying spring is almost here and I just want to know like what colors you have. Like that was where I was going with it. Like how do you know what colors there, how do you, like, how would you. I don't have that brain. I'm not creative enough for that.

Eva Helps:
22:45

Yeah, no, I just want all the colors. So it'll just be everything. Although it is hard to find, I feel like hard, harder to find red wildflowers. Have we ever seen a red wildflower? I'm not sure. I'm gonna have to research that one. Mm-hmm.

Stoy Hall, CFP®:
23:00

No. Interesting. Yeah. There gotta

Outro:
23:04

be out there, right? I'm sure there's,

Lisa Grefe:
23:05

there's gotta be. I think I maybe. I'm trying to think if I had one last summer. I had some wild wildflowers in our garden and now I'm trying to remember. I'm gonna pay attention now. I'm looking for red. Let me know.

Stoy Hall, CFP®:
23:17

Everybody, if you, if you know, let us know so we can get some red wildflowers. Yeah.

Outro:
23:27

Anything else about

Eva Helps:
23:29

wildflowers? Yeah. No, no, no. Who doesn't love wildflowers? It'll be so fun. I'm excited.

Stoy Hall, CFP®:
23:34

Yeah. So a 50 by 60 foot garden? Yes. That's just

Eva Helps:
23:39

personal garden. Yes. I mean, there's paths in there and Yeah. But yeah, it's just, yeah, just a personal garden. I mean, we give a lot of it away. We actually give. I like it because two, you can give it to you can set it out and, and donate it to people that Yeah. Might need it. Mm-hmm. So that's cool. Mm-hmm. Yeah, I'm trying, trying to orchestrate how to figure out a setup in the front of our drive, like the, I'm sure you've seen him. I feel like I've seen him before. You know, just to. Take some. Oh, that's good. Kind of thing. Yeah, absolutely. Not that a lot of drive down a gravel road, but you never know. You

Lisa Grefe:
24:14

never

Stoy Hall, CFP®:
24:15

know. Well, when this goes out and everyone's visiting you and helping with bees and wildflowers and now your spot's the hotspot, then, then there will be Would you? Yeah, I've

Lisa Grefe:
24:24

seen an event happening here. Yeah.

Stoy Hall, CFP®:
24:26

Oh, absolutely.

Lisa Grefe:
24:27

Wildflowers are out and

Stoy Hall, CFP®:
24:28

Absolutely. Yeah. That's awesome. Take the kiddos out there, let'em run around. Yeah. See how definitely my oldest is. Well, he was petrified of bees and, and butterflies. We got over the butterflies thing. I took him to the Omaha zoo, went into the butterfly garden garden thing. Mm-hmm. Face your fear and just said, buckle up cause we're going in. And then he loved the butterflies. Mm-hmm. Which was weird. But anyways, like, like death scream. You know how children do the death scream? Yeah. I have one

Lisa Grefe:
24:59

would be something near him and just, we took her to the Ames. Raymond Gardens in the butterfly. Yeah. And she was freaking out was three. I don't know. It's like, I think it's just not understanding what's flying around you and like, is something gonna land on me or happen? I have no idea. I love butterflies. Yeah. So I'm like, you better love butterflies.

Outro:
25:21

You

Stoy Hall, CFP®:
25:21

have no choice but to love butterflies.

Lisa Grefe:
25:25

But yeah, face the fear we're going in.

Stoy Hall, CFP®:
25:29

That's funny. That's kind of funny. Not

Lisa Grefe:
25:31

gonna work. So we talk a lot about like mindset on this podcast and money mindset kind of part of that. And entrepreneur, there's a lot of ups and downs and highs and lows. And how do you kind of manage that day to day and what do you do for that?

Eva Helps:
25:47

Well, I mean obviously I try to, when there. Like, say we're having a down whatever. It's kind of cool with my business if you, if there's anything going on, whether it's like a holiday coming up mm-hmm. Or you know, a season coming up, you can kind of lend itself by creating something, you know that's, that people will want to get. Mm-hmm. For that specific thing, like spring's coming up, so like plant holder, mcm, plant holders. Become more popular cuz everyone's going out and buying all the plants. Mm-hmm. Or something like that. But yeah, kind of just, that's one way that I can help guide and hopefully, you know, boost the, the incoming the income coming in. But other than that, it's just, sometimes it just, you know, as an entrepreneur, there's just times where it kinda sucks and you're. In a place where it's not not great, but you just keep at it. I really think consistency with any kind of business mm-hmm. Is really key for the whole entrepreneurship. And I'm not always great at that, but when, that's another thing I think of when I'm, you know, it's not going the direction I hope it is that I'm. I'm like, okay, we'll just start back up, be consistent for a while, and then mm-hmm. Things usually, usually come around.

Stoy Hall, CFP®:
27:07

Does like creating things, is that kind of therapeutic for you as

Eva Helps:
27:10

well? Sometimes? Definitely. I, I love it. I yeah, I love it all the time, so, yeah. Yes, definitely. It's an escape. I like it. Yeah. It's great.

27:22

Yeah.

Stoy Hall, CFP®:
27:23

I do that with food and then there's a lot of leftovers. Wife doesn't eat many leftovers, so, so you and the boys I, no, the boys don't really either. Okay. So you, so it's me. But as they're getting older now, I just realize like they, they're starting to eat a lot of food and I'm like, oh boy. They won't have much leftovers. Cuz they're me a lot. So that's my, where I get some release. So I could, you know, relate to creating that side. Obviously our business, you know, Can't really create to, to get therapeutic. Although if I could create income for all of our clients, that'd be a lot easier, right? That would make everyone's job easy. That'd be amazing. But it's not that simple. Life's not that simple. Is there any advice you would want to give others who are either thinking about starting a business or are working full-time and have a side business you know, women, everyone with kids, like is there any advice you'd want to give to them about being a business owner or think. About that dream.

Eva Helps:
28:20

I mean, I kind of touched on what I would say to anybody as far as, I mean, if you wanna do it, do it. There should be no reason. You can start at a, you know, doing one tiny thing towards it, or, or whatever. It takes a long time to figure out exactly how it's gonna work for you and, and what you're gonna do. So just start where you are at now and it'll grow into what you want it. Is what I'd say and the whole focus on, you know, whatever feels like you need to be focused on. That's, that's the cool thing about entrepreneurship is you can do that. So yeah, if you're feeling too stretched and too thin and mm-hmm. Like, you haven't seen your kids in a while, well hang out with your kids.

Lisa Grefe:
29:03

Yeah. I think taking that pressure off always be perfect or always be good, or always have to be working on your

Eva Helps:
29:09

business. Yeah. Yeah, it took me a long time to realize that too, but I think that is, mm-hmm.

Stoy Hall, CFP®:
29:15

A huge part of it. Absolutely. Well, where can everyone find you? Obviously we'll have this in the description and we'll blast it too. But for those that are just listening, where can they find you and how can they buy stuff?

Eva Helps:
29:28

You can find us on our website helps homestead.com. Super tricky. Very, very difficult. Facebook, again, super tricky, helps home. Look it up. I like it. I like it. And Instagram even trickier helps homestead.

Stoy Hall, CFP®:
29:46

Hey, so helps homestead, helps cross the board, cross the board. And if you're gonna get something custom made, it might be a couple weeks out depending on what you're Yeah.

Eva Helps:
29:56

A couple weeks would

Lisa Grefe:
29:57

be about average. Yeah. Could people just message you on,

Eva Helps:
29:59

on Facebook, Facebook, Facebook. There's a contact page on the website. Or if you really. Yeah, reach out. You can, helps homestead Gmail. Yeah. So

Stoy Hall, CFP®:
30:11

very unique there, just so I love it. So personal Brandy, if you want honey Honey's available now, currently Yep. And will be wildflowers later this year. Yep. And need more chickens. So if you have chickens, send'em that way. But it was great. It was great having you. I'm, I'm glad that you were able to come in and get this done as well as I need honey, so we're gonna go ahead and make sure that happens, right? Oh, I forgot. Okay. I forget that we need stuff. I'm not that person. That's my wife's job. I just eat it and make it love. But thanks for coming on. We look forward to getting this out and providing more people the opportunity to learn about helps.

Eva Helps:
30:50

Well, thanks for having me. Absolutely.

Outro:
30:52

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