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Imagine growing up in a tough neighborhood, losing your dad at 12, and still becoming a successful business owner before turning 30. This isn’t a movie plot—it’s the real-life story of Dasarte Yarnway, a young entrepreneur who proves that your background doesn’t define your future.
A Childhood of Resilience
Dasarte’s story begins in San Francisco, in a neighborhood that was known for drugs and violence. His parents, immigrants from Liberia, worked hard to give their children a better life. His mom worked on a rubber plantation before coming to America, and his dad was a charismatic figure who left a lasting impact on Dasarte.
“When you lose your dad at 12, you understand how finite life is super early,” Dasarte shared. “Every minute, every day we spend should be in pursuit of something.”
The Power of Sports and Education
As a high school athlete, Dasarte was an all-American football player with 50 Division I offers. But for him, football was more than just a game—it was a ticket to a better future. He used sports as a way to get an education and change his life’s path.
Breaking into the Financial World
After college, Dasarte didn’t take the easy road. He worked hard to build his career in financial services. Starting at Fisher Investments, he learned important lessons about independence and client service. He then moved to Edward Jones and HSBC, gaining experience and knowledge along the way.
Building His Own Business
At just 25, Dasarte started his own financial advisory firm. This was a big risk, but he was determined to create something different. He focused on serving young professionals and wrote a book called “Young Money” to share his insights.
“I wanted to have enough time to be there for my future family,” he explained about why he started his own business.
The Importance of Authenticity
One of Dasarte’s biggest lessons is the power of being yourself. He believes that trying to hide who you are only holds you back.
“Authenticity sells,” he says. “If you’re able to be more of yourself, people buy that. People can sniff out a fake any day of the week.”
Creating Opportunities Through Connection
Dasarte’s success comes from creating and sharing. He got involved with Altruist, a fintech company, by networking and being open about his experiences. This led to speaking opportunities, podcast hosting, and investing in other startups.
The Birth of Bench
His latest venture, Bench, is a platform that helps sports teams and programs monetize their content. It connects fans worldwide, allowing them to watch behind-the-scenes content and live streams they couldn’t see before.
“We want to connect the world through sports,” Dasarte explains about his mission with Bench.
Key Lessons for Young Entrepreneurs
- Be Authentic: Don’t try to be someone you’re not.
- Create Opportunities: Start something, even if it’s small.
- Learn Continuously: Every experience is a chance to grow.
- Network Actively: Build connections with people who inspire you.
How to Start Your Own Journey
- Find your passion
- Start small
- Learn from others
- Be consistent
- Don’t be afraid to take risks
Connect and Learn More
Want to follow Dasarte’s journey?
- LinkedIn: Dasarte Yarnway
- Instagram: @dasarteyarnway
Final Thoughts
Dasarte Yarnway shows us that success isn’t about where you start—it’s about how hard you’re willing to work and how true you are to yourself. His story is a powerful reminder that with determination, creativity, and authenticity, you can turn your dreams into reality.
Remember: “You can create the life you want to live. You are first and foremost a creator.”