You don’t have to change what you do.

You just have to rethink how you present it.

If you position yourself too narrowly, you shrink the size of the opportunities that come your way.

Major media and corporations aren’t always looking for the most specific expert—they’re looking for someone who fits into a broader conversation.

That’s why building an umbrella brand is the move.

It allows you to own your niche and scale beyond it.
Don’t just market yourself as a podcast expert, a weight loss coach, or a financial advisor.

Own the bigger transformation. Speak to a bigger room.

That’s how you start landing game-changing deals.

🎧 Full conversation → Click Related video 🔗 + all podcast platforms

💬 What broader theme does your work fall under?