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Are you tired of having followers but an empty bank account? You’re not alone. Many women entrepreneurs today face a common problem – they have plenty of visibility but struggle with profitability.
As Shayna Davis powerfully states in our recent podcast, “Far too many of us have visibility, but we don’t have profitability.” This disconnect between being seen and being paid affects countless women business owners.
The Influence Economy: Understanding Your Real Currency
Influence is the new currency in today’s business world, especially for women entrepreneurs. But having influence without strategy is like having money without a bank account – it goes to waste.
What exactly is the Influence Economy? Shayna explains it as “where your visibility intersects with intention, and it creates tangible results like life-changing income, lasting legacy, and shaping an industry.”
The key insight here is that influence must be treated as a valuable asset that deserves a return on investment. Many women haven’t been taught to be strategic about their influence.
The High Five Strategy: Stop Stepping Over Dollars to Get Dimes
If you’re working hard for small returns, you might be missing bigger opportunities. Shayna teaches what she calls the “High Five” strategy that helps women entrepreneurs access higher-value opportunities:
- Corporate contracts
- Corporate sponsorships
- High-paid speaking engagements
- Major media appearances
- Traditional book deals
“I don’t believe that we should step over dollars to get to dimes if we don’t have to,” Shayna explains. “Most of the reason that we have dime opportunities is because there has not been someone to teach us how to get the dollar opportunities.”
Beyond Niching: Creating Mass Market Appeal
One practical step you can take today is to rethink how you position your expertise. While niching down has its benefits, it can limit your access to bigger opportunities.
Shayna recommends thinking in broader themes: “The assignment that I have for everyone that is listening, I want you to ask yourself, how can I package my area of expertise in a broader theme? Because that’s gonna make me attractive to major media.”
For example, instead of being just a “podcasting expert,” Shayna positions herself as an “influence expert.” This broader positioning opens doors to corporate speaking, consulting, and media opportunities.
Why Your Podcast Needs a Business Model
Many entrepreneurs start podcasts without a clear path to profitability. As Shayna puts it, “a podcast without a business model is just a hobby.”
Instead, build an ecosystem around your content that targets higher-value opportunities. Your content should serve as the center of a strategy that attracts corporate partners, speaking engagements, and other revenue streams.
Breaking Into Higher-Value Rooms
One interesting insight from our conversation was about being willing to be the only one in the room. Shayna admits she was initially uncomfortable being the only woman or person of color in certain business settings.
“What I’ve learned is that regardless of how you position yourself… you naturally attract what you are,” she explains. But she made a conscious decision to go where she could grow, even if it meant being different from others in the room.
This mindset shift is crucial for women who want to access higher-level opportunities and bigger paydays.
Take Action Today: Get Your Free Resource
Ready to turn your visibility into profitability? Shayna has created a free resource called the Influence Economy Playbook. It includes:
- Sophisticated strategies for monetizing your influence
- A visibility checklist to ensure you’re taking the right actions
- A visibility ROI calculator to measure your return on investment
You can download it at influenceeconomyplaybook.com using the coupon code “FREE”.
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