Stop Chasing Vanity Metrics. Build Real Demand.
Q4 isn’t a vibe. It’s a scoreboard. Authority over volume. Here’s how to sprint to year-end without selling your soul or spamming the feeds.
@stoyhall | Subscribe: https://www.youtube.com/@nobswealth
Black Mammoth (Modern Family Office): https://www.blackmammoth.com
In this episode:
• Why the calendar pressure is a head fake and how to reset your Q4 (clarity over chaos).
• Apprentice → Expert → Authority → Celebrity: what actually moves you up the ladder.
• The system: record once, repurpose with intent, and stop using the Yeti.
• AI sharpens strategy. Humans do the work. Period.
• Attraction marketing beats the hard close (and Google says it takes ~20 touches).
• The “perfect content formula” and 15-minute daily discipline.
• Metrics that matter: grow the owned list, drive actions, ignore the dopamine.
• Brand filter: would Red Bull/Nike post this? If not, it’s a no.
• ProudMouth’s Influence Snapshot: find your gaps fast.
Chapters
00:00 Cold open & setup
01:00 Q4 pressure vs clarity
03:00 Authority → celebrity: consistency over volume
06:00 One-to-many system; platforms; kill the Yeti
07:00 AI supports strategy, doesn’t replace it
10:00 Attraction marketing over hard sell (20 touches)
19:00 Simple content system: “after-meeting” videos
22:00 Metrics that matter: owned audience & CTAs
28:00 Brand filter: Nike/Red Bull test
31:00 ProudMouth Influence Snapshot + wrap
Guest — Matt Halloran (@proudmouth )
LinkedIn: https://www.linkedin.com/in/matthalloranpm/
YouTube: https://youtu.be/C7PnGaQoLhc
Instagram: https://www.instagram.com/matthew_halloran_/?hl=en
TikTok: https://www.tiktok.com/@matthewhalloranauthor
X: https://x.com/MattHalloran
Facebook: https://www.facebook.com/mahalloran
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