Let’s get real for a second. Your social media strategy probably sucks. Yeah, I said it. But don’t worry, we’re gonna fix that.

I recently chatted with Tamay Shannon on my podcast, and she dropped some serious knowledge bombs about content creation and social media marketing. Tamay’s been in the game for over a decade, and she knows her stuff.

Listen to the full episode here

Who the Hell is Tamay Shannon?

Tamay’s not your typical marketing guru. She’s a black woman with natural hair who doesn’t get up at 5 AM to crush it. Sound familiar? Yeah, that’s because she’s real.

Tamay started her business over 10 years ago when the job market sucked. Now she runs W2S Marketing, helping businesses crush their social media game.

The Big Problem with Your Social Media Strategy

Here’s the deal: you’re probably doing social media all wrong. Why? Because you don’t have a damn strategy.

Tamay says it best: “If you don’t know why you show up on a podcast or why you’re doing something or what it’s going to contribute to in your business, then you have no way or no idea of why to repurpose it.”

Let that sink in for a second.

You’re just posting random crap and hoping something sticks. That’s not a strategy, that’s a waste of time.

Everything is Content (But Not All Content is Created Equal)

Tamay dropped this truth bomb: “Everything is content.” But here’s the kicker – not all content is worth a damn.

You need to ask yourself:

• What do you want this content to do?
• Do you want it to add to your business?
• Do you want it to make you famous?
• Do you want it to increase your brand reach?

If you can’t answer these questions, you’re just shooting in the dark.

The Community Comeback

Here’s something interesting: we’re going back to community-focused content. Tamay pointed out that people are tired of talking to the whole world. They want their tribe.

Think about it. When’s the last time you actually scrolled through your entire Facebook feed? Yeah, that’s what I thought.

People are hanging out in groups now. They want to connect with others who share their weird, specific interests. (Like those folks obsessed with purple Rolls Royces from 1967. Yeah, that’s a real thing.)

So what does this mean for you? It means you need to build a community, not just blast out content.

Content Creation for Busy-Ass Business Owners

Alright, I know what you’re thinking. “Stoy, I don’t have time for all this content creation bullshit.”

I hear you. But here’s the thing: you don’t need to spend hours creating content. Tamay’s got some solid advice for making it efficient:

1. Have a strategy (yeah, we’re back to that again)
2. Use AI to help (but don’t be lazy about it)
3. Focus on three key things from each piece of content:
   • Showcase your authority
   • Explain why someone should hire you
   • Share something personal to connect with your audience

The AI Debate: Friend or Foe?

Let’s talk about the elephant in the room: AI. Some people think it’s the devil. Others think it’s a magic wand. The truth? It’s a tool, plain and simple.

Tamay says it best: “AI is a tool. It is a tool. And the hype, this is the younger ones won’t know, but this is the hype of when social media first came out.”

Remember when everyone thought just posting on social media would make you go viral? Yeah, that’s what people think about AI now.

Here’s the deal: AI can help you be more efficient, but you gotta use it right. Don’t just copy and paste that crap. Edit it. Make it sound like you. Because if you don’t, people will know it’s fake as hell.

The Choice is Yours (So Don’t Screw It Up)

At the end of the day, Tamay wants you to remember one thing: you have a choice.

“You literally have the choice to create and run your social media, your marketing, how you want to, and in a way that works for you,” she says.

You don’t have to do what everyone else is doing. You don’t have to be on every damn platform. You just need to do what works for you and your business.

So, What Now?

Alright, let’s wrap this up with some action steps:

1. Figure out your strategy. What do you want your content to do?
2. Focus on building a community, not just blasting out content.
3. Use AI to help, but don’t be lazy about it. Edit that stuff.
4. Remember, you have a choice. Do what works for you.

And here’s a bonus tip: reach out and engage with people. That’s what social media is all about. Ask questions. Start conversations. Be real.

Want to Connect with Tamay?

If you’re as nerdy about marketing as Tamay (or if you just want to learn from someone who knows their shit), check her out:

• Twitter
• Instagram
• LinkedIn
• W2S Marketing

And hey, while you’re at it, why not give the full podcast episode a listen? You can find it on Spotify or Apple Podcasts.

Remember, your social media strategy doesn’t have to suck. You’ve got the power to change it. So get out there and make some damn good content.