Right over here. All right. Welcome back everybody. We got Kelsey Mead. This is a, this is a two parter. This is the first part where we’re gonna chat about her business, how she got to, where the hell she’s at. And the path. And then we’re gonna record another one with her partner in crime Hall. No relation. Maybe might be a relation. We haven’t figured that out yet, but we’re gonna get to that one where we get the nitty-gritty of marketing. But today, without further ado, I wanted to introduce Kelsey, go through her path and chop it up with her. Welcome.

Kelsey Mead:
0:30

Yeah, thanks for having me toy. I’m so excited to be here. Yeah, absolutely. So a little bit about me, man. I’ve been on quite the journey in career in entrepreneurship. Where I’m at today, I run my own coaching business. I’ve been doing this over seven years, or going on seven years now. Pretty seasoned in the coaching space. In addition to this job I have over 10 years of entrepreneurial experience. So way back in the day, my, my ex-husband and I started a healthy vending machine business. So that was my first taste of entrepreneurship and working for myself. I’ve also had career in finance, banking, you name it customer service. I’ve done a little bit of everything.

Stoy Hall, CFP®:
1:12

Just seasoned. Just seasoned. Just, you know what, I’m gonna dip my toe here. I’m gonna dip my toe there. Yeah. See me how we are. A money podcast. Why don’t we dive a little bit into your finance career and how that has helped you? Become a better business owner because of the skill sets learned there.

Kelsey Mead:
1:30

Yeah, absolutely. So my degree is in, excuse me, my degree is in communication, studies and management. Where’d you go to school? Gustav. Okay. I have no, what? Southern Minnesota. It’s a liberal arts school, Southern Minnesota. Just St. Peter, Minnesota. Are you familiar? Yes. Yeah, I know that one. Yeah. Yep. Okay. Yep. I went there. They didn’t have a full-blown marketing degree at the time, so this was the closest I could get. And then my first job out of college was actually working at an insurance firm doing all of the contract and licensing, so making sure all of the agents in our firm were licensed in the states that they wanted to. Sell insurance. I did that for two years, then we moved back to Mankato. I ended up taking on a position as assistant manager at a Starbucks, and then the economy got really shitty and Starbucks closed a bunch of stores. So then I was unemployed for a bit. Got a job in banking through one of our regular customers. So that was my first taste in the financial world.

Stoy Hall, CFP®:
2:33

That is the insurance realm is just. I could riff on that for way too long. It’s just different. And I enjoy it. But that’s interesting. So, the best part the takeaway for me was that you’re able to talk to people and build a relationship, and one of your customers is how you ended up getting your next career. So I think that’s fantastic. It’s

Kelsey Mead:
2:52

wild when you actually take the time to sit back and reflect on how you got from one point to another. It’s just like all these little connectors that. It is always, almost always relationship building because from the banking position, so I was a personal banker from my position at the bank, I networked and got connected with an investment advisor and ended up leaving the bank to go work for him as his executive assistant. So that’s how I got into, yeah. That realm and took my Series seven in 66. Please don’t we’re, this is not a pop quiz, it’s not even my podcast, but we are not pop quizzing

Stoy Hall, CFP®:
3:30

that No, we no. Nor should we really, I have too many licenses or got rid of them, but yes. Understand that room. So from there, obviously you had a healthy food vending machine. Like what? Talk to us about that’cause. I don’t think here in Des Moines specifically I have ever seen one of those. So talk me through like how the hell you came up with that idea. Yeah.

Kelsey Mead:
3:54

So it’s so crazy. So while I was working for the investment advisor, my husband at the time came to me with this idea to do healthy vending machines. So we were all about building wealth and, diversifying where our income was coming from and. He found this company called Sprout. It was Sprout, healthy Vending. They were based out of California. I was like eight months pregnant at the time. We flew out to California, got trained in and learned about the company. We ended up investing in six of their vending machines. From there, our business just kept growing, so we put them in schools and it was all, we, when you say healthy vending, yeah. It’s still snacks that you’ll see in a lot of vending machines now today just because the industry has grown so much. But a lot of it was like yogurts and smoothies and the pirate’s. Pirate’s booty. Pirate’s booty. Yeah. Everyone loves that shit. So it was like dual purpose. It was dry goods, and then the bottom half was refrigerated. Yeah, that’s pretty sweet. So we started with that and then we ended up buying seven more. I think we had 13 machines by the time we accepted a buyout. Dang. Yeah, that’s pretty sweet.

Stoy Hall, CFP®:
5:09

It was pretty safe. And then from there into coaching, like I feel like there’s

Kelsey Mead:
5:12

a, it’s just woo, right? Like just swirl. I’m going over hard left. Yeah. Yeah. Just that’s on brand though. I just move. It’s a Aquarius thing, yeah. If we do a lot just dip out and I’m gonna do this now.

Stoy Hall, CFP®:
5:24

I would, I’m gonna figure this one out. How’d you know that? I don’t know. I just started. Because

Kelsey Mead:
5:28

I’m naturally good at everything. Duh. Duh.

Stoy Hall, CFP®:
5:30

That’s what we do. That’s how we roll. So coaching, talk to us about that. Yeah.’cause there’s obviously, that is a very vague thing, right? Yes. Co coaching. Yes. Specifically what do you focus on and where that comes from. Yeah.

Kelsey Mead:
5:44

Great question. Yeah. So when we sold the vending machine business, there was a gap. It’s not like I just went vending machine to coaching. I had a few other part-time jobs in the interim. And my, it was actually my love of fitness that got me into coaching. So passing the time with the kids, I got into fitness ended up becoming a certified personal trainer. Got all the fancy, certifications and started in fitness coaching specifically. So I built up an almost six figure fitness coaching business. Did that for about three years. I’ve always loved the mindset side of things. Subconscious reprogramming and infusing the mind, body, soul component. And it was getting to a point where I’m like, I’m bored with this. I’m bored with just like the traditional nuts and bolts of fitness. I’m like, I wanna integrate some something else. So I got master certified in NLP hypnotherapy. Basically a fancy way of saying subconscious reprogramming techniques and tools. And so I’ve really taken that and my entrepreneurial journey and I focus on working with a lot of business owners whether it’s success mindset, their money mindset, goal, specific related habit change, you name it it’s it’s diverse and there’s a lot of variety, and that’s what I love about it.

Stoy Hall, CFP®:
7:01

Yeah. It’s never every day is different, every single day is different. Obviously this podcast is specifically about no bullshit and about money and we have the whole money mindset series about that, but also my business. With black Mammoth, we’re focused more on the mindset, the emotions, and all of that because ultimately, and I’ll ask you this question, important are investments to you and your wealth building?

Kelsey Mead:
7:25

That’s a great question. You’re catching me at a, at an interesting pivotal point, just post-divorce and looking at every area of my life, I haven’t made any big investments yet, but I keep my eye open, whether that’s a business opportunity putting money away in stocks or whatever. I’m just at a, I’m at a pivotal point, so it’s important. I definitely think it’s important.

Stoy Hall, CFP®:
7:49

So it was a trick question because you already are investing, right? Yeah. People forget this one item of investing, and that’s investing into yourself. You are doing that, right? Yeah. By taking care of your kids, by continuously being fit and taking care of your mind and your body. That is like the one ultimate thing that we all never think about as an investment. And it truly, it’s so

Kelsey Mead:
8:12

true. Is the one actually you saying that is like, why didn’t that, why wasn’t that the first thing that came to my mind? I think because it’s so embodied at this point. Yeah. I’m living it. I’m living, breathing, investing in myself, so it’s duh. Of course I do. Yeah. You just but I get what you’re saying. Yeah. And I definitely think health is wealth. I still have a love for fitness and healthy habits. I. All these years later, even though I work with a lot of business owners on mindset, body image comes up, it still comes up with a lot of the women that I work with. Yeah. So it’s like I, it’s even looking back, my whole coaching journey is like layered on, built on. Oh, okay. Yeah. I have a lot of experience in this area, so when this comes up, it’s really easy for me to coach someone on that.

Stoy Hall, CFP®:
8:54

Yeah. Yeah. And that’s really it, right? That’s as simple. And we had a, oh, Heather by, she’s outta California and she has she does performance therapy and whatnot with physical therapy and personal training. And we had brought this up and it got a lot of views by the way, of there are three things in life to be wealthy, and if you don’t have one of them, you’re not truly wealthy. And I define wealth as happiness and able to give back. I don’t define it as a dollar figure, that’s being rich. And that’s a totally different mindset. It is. You have to have, oh, I’m gonna put

Kelsey Mead:
9:24

a pin in that.’cause we can come back to that. Okay. I’m already like, I like that. Let’s unpack

Stoy Hall, CFP®:
9:28

that. So we got your mental health. Your physical health and then your financial health have to all be integrated and in line with your everyday life. And if one of those outta whack, something goes outta whack. Name it. If your health goes outta whack it all goes downhill. If your mental health goes outta whack, your relationships go to hell. If your money’s outta whack they all go outta hell, right? And so they’re all integrated. And if you don’t treat them the same or with the same level of respect, then you’re going to fail somewhere and it’s going to end up being causes. So that’s what we’re ta Yeah. Talking about. And it’s interesting that you have the very similar philosophy

Kelsey Mead:
10:04

I do, because it’s all connected. And it’s all connected, but it’s all a relationship. You have a relationship with your health and physical body. You have a relationship with your mental health and self-concept, right? You have a relationship with money and what often happens especially in major life changes, like for me, going through a divorce, I’m so grateful that I’m trained in what I’m trained in. Because I’m recognizing when the doubt creeps in or like fear creeps in, right? It’s like I know what to do with it. Now. It doesn’t make it any, it doesn’t mean it’s any easier, but I notice how it’s if it’s personal, it’s money too. Just because I’m fully responsible for myself now.

Stoy Hall, CFP®:
10:47

Yeah. Absolutely. Yeah. All right, so we’ve put a pin in it. Let’s go back to it.

Kelsey Mead:
10:50

Yeah. Okay, so you bring up wealth is not necessarily a dollar figure, arguably, right? Wealth is subjective and so is getting rich. So it’s interesting that you said get rich. It’s funny a friend of mine actually just asked me, he said do you have a lot of people coming to you to get hypnotized, to get rich quick? I was like, honestly, I don’t. I was like, but I could, I said, because that’s subjective to the person. I said, let’s unpack that. Yeah. What does get Rich mean to you? Get Rich is

Stoy Hall, CFP®:
11:19

having dollars. Like it’s all about money. Money only

Kelsey Mead:
11:22

money. Specifically how much

Stoy Hall, CFP®:
11:25

that it’s that subjected to every person. Yeah. But for me, rich equals dollars. Okay. And wealth is more of a mindset and an embodiment of how you

Kelsey Mead:
11:33

live. Got it. Okay. So if we were to really take that one step further, if someone was like, get Rich quick, my job and what I would work them through is, what does get rich mean to you? Let’s define that because you’ve got it clearly defined somewhere in your unconscious mind. Yeah. It means something. It might mean a dollar figure. If we really dug deep enough, it might mean a millionaire. Get rich. Oh, when I’m a millionaire, I’ll know I’m rich. Yeah. But again, it’s how you define rich. It’s my relationships are all functioning and there’s money coming in. That’s rich to me. I have space and time to go on vacations. That’s rich to me. So defining that and then quick what is quick tonight, tomorrow, next week, next year? Like, when do you wanna achieve that goal by x date?

Stoy Hall, CFP®:
12:20

Yeah, that’s a deeper way of thinking about it. Usually if someone asks me, how do I get rich quick? I say, you don’t, there’s no such thing. It is not possible to get rich quick because again, it’s subjective, but also getting rich has more layers than just if tomorrow I give you a million dollars, would you feel rich like. Would you? And most people have that answer that are like, no,’cause I don’t know what I would do.

Kelsey Mead:
12:42

I’m like you’re not ready for it. You’re not like, you wouldn’t even probably know how to receive it. No,

Stoy Hall, CFP®:
12:46

you wouldn’t. You’d be like, do I put it in the bank? What do I do with it? Yeah. And so that’s where we go with that conversation for sure.

Kelsey Mead:
12:52

Yeah. No, that’s really interesting. It’s fascinating to me how people’s minds work. See, like now I’m getting like. I’m getting on one here. Yeah. It’s I like to figure this out because on the surface we don’t usually think of it that way. Like, how do I get rich quick? My short answer was no. When he said that, do people come to you to get Hypnotized to get rich quick? I was like, honestly, no.’cause that’s not the vibe I’m putting out

Stoy Hall, CFP®:
13:13

that, that too, right? Yeah.

Kelsey Mead:
13:15

I’m not putting out my messaging and my content isn’t, about overnight success. It’s about, belief in yourself and your work ethic. Yeah.

Stoy Hall, CFP®:
13:24

Which are fundamental skill sets that we all should have throughout life. Because life is the overall journey, right? We’re never Yeah, perfect. We’re never complete. And if you don’t have those fundamental things, like you talked about, we all get triggered. There’s always events that pop up. It’s just a matter of recognizing and going, oh yeah, I’m gonna, I’m gonna go get a massage. Like I’m checking the hell out of this.’cause I know what it does to me. And I can’t adjust where a lot of people don’t do that, right? They continue to spiral, they continue to spin. And what happens is their Amazon cart ends up being purchased and they have it all at home. Now they have a financial issue and they just keep going down a rabbit hole. As opposed to having something or somebody to help support them and say, no, you’re good. We recognize it. Let’s go over here and

Kelsey Mead:
14:11

take care of it. Yeah. And it all depends like what you want. So if you say if I gave you a million, do a million dollars tomorrow, would you feel rich? Maybe. Maybe because I’ve probably done some part of the work to prep my mind for that, but a lot of people don’t. Why is

Stoy Hall, CFP®:
14:29

that? Why don’t they?

Kelsey Mead:
14:32

I think it’s just, honestly, if I had to guess, we’re used to what we’re used to, relatively speaking, success does take work. It takes a course correction, and it takes up, it takes personal responsibility to change your life, and it’s just like the hard truth. No one wants to hear it, like you’re the only thing holding you back, right? The mind is limitless, right? It’s like you believe and you have what you believe you can have. So if you don’t believe you’ll ever be a millionaire in the course of your life, you probably won’t. But if you hold a belief that I, it’s a, it’s possible for me, I desire it. It’s an aligned desire. If I believe, yeah, at some point in my life, I’m gonna be a millionaire. If you gave me a million dollars tomorrow and that’s how it happened, I guess that’s how it happened. But a lot of times we just don’t. We just don’t stretch our ability to go beyond the scope of what’s tangibly here. Now,

Stoy Hall, CFP®:
15:37

do you believe that comes from like our childhood and how we were raised?’cause our parents are in that same mindset. Do you think it comes from our schooling being so rigid and standardized that we don’t get to use those big brain muscles? Where do you think a lot of that comes from? Because we all have it. Like I don’t I’ve never not ever met a person who has. Like never had that. They have it somewhere and then they work on it. Where do you think that comes from? And really stems from,

Kelsey Mead:
16:03

It’s a combination of everything. It’s what you heard growing up. So if we wanna get really scientific here, this subconscious mind for age, from ages zero and seven is like a sponge and it’s always soaking in information. It still is even as we get older. It’s just some of those beliefs have been there so long. They’re just like, they feel like hard truth. And yeah, a lot of it comes from what we saw and heard as kids, whether that was from our parents authority figures in school, society. When I’m working with clients and they say something like, I’ll never be rich. I’ll be like, when did you decide that? It’s like that’s a great story and a lot of this it is just stories. If we actually look at it, we’re just emotionally invested in some of those stories more than others. Yeah. It’s no, I can’t let that one go. Yeah. But I like to ask, when did you decide that? And then they’re like, oh, I guess I’ve never really thought about it. Because why would you’ve just unconsciously been believing it the whole time. So it’s become like the soundtrack of your mind, right?

Stoy Hall, CFP®:
17:12

Is that the, is that one of the hardest things that you coach on? I don’t mean like you coach hard, for them to overcome in coaching. Is that really tough?

Kelsey Mead:
17:21

It depends. It depends how, it depends on the person’s readiness and willingness to change. Yeah. Because if they’re so close-minded, then yeah, it might take longer. But a lot of people that really want something and are on this growth journey, whether it’s in their business or career or in their relationships, or changing a habit personally, like a lot of them are growth-minded and growth-oriented, where they’re ready to let go of the thing that’s holding them back, or they’re at least ready to. Get curious about it and that’s, I think the first step to any form of change is curiosity.

Stoy Hall, CFP®:
18:04

A hundred percent agree. I argue a lot on Twitter, which is fun to do in the financial community, of course you do, right? We have deep conversations in the financial community, and I really wish we’d make them more public. Like I, and they’re on Twitter, so they’re obviously public. But I really wish just everyday people could hear the conversations we’re having. Because a lot of that comes up about minority women, minority communities, mainly minority communities. That is black, brown, doesn’t matter. Just a minority. Community lack the ability to become wealthy or rich or however it doesn’t matter at that point. To be successful. And a lot of the argument is that we don’t have financial education in schools. We don’t have financial education accessible to them in their communities. And I used to be on those arguments as well. But over the last decade and a half, we’ve started to implement financial education in schools. We now have, and really thanks to the pandemic, our industry has gone wild with content and ability to get access to people. Wherever the hell they are. So I don’t think those are v valid anymore. And then based on my research and everything that I’ve always done, is I think there’s an underlying issue, more of a subconscious thing from. You name it, back when Tulsa got bombed or somewhere in drenched in the minority community, specifically the black community. That they’re not ready and they’re personally not okay with being able to take that next step. And the question is how do we help them? I, the only question, the only answer I have for that is we gotta keep putting content out there. And just talking and talking. But we’re a generation or two maybe. Probably a generation now away from it being normalized, it being something that they can talk about in their communities to their families. And so I, when you had talked about they have to be ready, that’s the only way any of this happens. It helps. There’s the only way financial advisors are successful. The only way I have clients is I work with people who are ready. To be like, Hey, let’s take this step together. And if you’re not, then you’re just gonna continue your cycle over and over again.

Kelsey Mead:
20:15

Yeah. Because you don’t know what you don’t know. And information does have the power to change lives and getting that information in front of the people that need it is part of the equation. But then the other part of the equation is the receiver needs to be willing. Curious enough to learn something new. And I will just say personally, I’ve learned so much outside of the box and traditional schooling because I got curious, right? Like I got curious. There’s, and just if we’re talking about just what women don’t know, there’s so many women, and this is definitely changing, but there’s so many women that don’t even know that they have four phases of their menstrual cycle. I, I wouldn’t

Stoy Hall, CFP®:
20:59

know

Kelsey Mead:
20:59

that. I wouldn’t expect you to, but it’s just one of those things. Fun fact, right? Fun fact there’s four different phases that we cycle through every month, and there’s different hormone fluctuations we could get into, like focus and productivity, how that changes throughout the month. So literally

Stoy Hall, CFP®:
21:13

it’s just you’re in menstrual cycle always, essentially, is what you’re saying?

Kelsey Mead:
21:16

No, you have no, you just have your cycle. Okay. So one, one phase. Phase is the ventral phase. One phase. Got it. Okay. Got it. Yeah. And then follicular. Ovulation, moodial, and so we just, yeah. Those big words that I could, yeah, all those things right now. Now, if you wanted to get more curious about it and support the women that you love in your life and understand why they might be moody or certain times of the right, a man could take that information. It might not be like directly relevant to you, but indirectly. It might support relationships in your life. Just, just, it’s out there now. It’s a little out there. Now everyone listening’s oh dang. But if I wouldn’t have said that, they wouldn’t know. So you don’t know what you don’t know. Correct. You’re right. Nailed it. But I think again, it just goes back to yes, the information needs to be out there, but so people can get curious. Yeah. Because if we start hearing a message that’s different than what we’re used to. If we start hearing, people in minority communities can be rich, right? If we hear women can start businesses, women can be as successful as men, right? When that message starts to get out there, if it’s different than what you grew up hearing, it’s probably gonna catch your attention and you’re probably gonna resist it for a while until you don’t, right? Because you start to see success leaves clues. You see these people that are seemingly like you doing things that you used to believe were impossible, right? So it sparks curiosity. And then I think as that receiver, then there’s also that willingness to be curious that there’s also, now we’re talking like the work ethic side of things, right? You have to do something with that information. Information is useless if you’re not applying it. So it goes both ways. So that’s why I’m saying it’s a loaded question. Yeah. The the willingness also has to be there though.

Stoy Hall, CFP®:
23:13

Yeah. You’re not wrong. Let me ask you this. You’re in the Midwest from the Midwest. Same here. Yeah. Born and raised. This question usually goes against the heart of what Midwesterns think. Okay. Do you believe to be successful that you have to have a team around you?

Kelsey Mead:
23:29

Yes and no because any one person only has so much capacity, to for output, right? Team in terms, I think, okay, so let, the way I would define teams, the way I would answer this question is having an emotional support system. Maybe those people aren’t actively doing what you’re doing or helping you grow your business, but they can handle, they support you emotionally. As a human, so loved ones. I think having people close to you that understand your vision and can be part of your emotional support system sometimes, and what I see happening in the coaching space is a lot of people start businesses and they don’t have that immediate support system from friends and family, so they almost kinda like panic, it’s I’m doing this really great thing in trying to make a, make my life better and no one’s supporting me. So you have to be your rock first and foremost. But having that definitely helps hands down. But I think a lot of people in the entrepreneurial space find that in communities, whether it’s masterminds they join or other, networking programs or whatever. Just like-minded people that are growing where you’re going. So when I think of team, I think of that. And then I also think of, whether that’s employees or people that you’re paying for help or guidance, mentorship. I actually had a client invite me to her wedding. So I was technically like her team. I was her coach. But the really cool thing about it out in New Jersey, she, I flew out there for her wedding. It was really cool. They had a everyone that had directly supported the bride and groom in getting to the altar, they gave us all a little vial of sand and each person’s vial. Said something different like how we contributed to supporting them. Yeah. And mindset for the bride’s mental health. Love it. It was great. So yeah, I think team in different capacities, right?

Stoy Hall, CFP®:
25:28

Yeah. Yeah. And that’s really what it’s about. And I, when, my role is being someone’s team leader and helping create that team, whether it’s they have their friends and family connected to. Those that can help their business grow. I always answer that with, you have to have a team to be successful. Everyone has a team. It’s just a matter of what that looks like. And are they negative or positive in where you’re going? And that’s something important too, of like family. Sometimes family can be negative and sometimes it can be positive in where you’re trying to go. And sometimes they have a spot on, your bus and sometimes they don’t for mine. Really? They don’t have many spots on my bus there. But but I ask that question for that to answer. Hey, we all need a team. We all agree a team’s important. And then I flip it around to most Midwesterners, think that they can do everything themselves. Specific entrepreneurs, right? They think that they can do their books. They, their taxes, they’re the ones doing their marketing. They’re they think they can know and know all of these hats. Where I step in and say, you can’t, successful businesses do not have one business owner and entrepreneur making every decision and doing all of those button pushing. Just not possible. And so you need to have a team. Specifically professionally now to help you reach those next goals. And they all have to do with mindset and they all have to be on the same side of the coin in terms of yes. You need someone to do your books. You need obviously taxes.’cause diarrest is always there for us. Do you need they will come for you. Legal. They’ll always comfortable. You need legal. You need someone to help on the mental side. And then you need that person who’s your right hand. And that could be your vp. That could be me, doesn’t matter. Just, you need someone who’s going to wholeheartedly always have your back and figure out what to do next. If you can’t and once you have that team, that’s when you start to take that, that next step, that next leap. And, having a coach is mightily important in that factor too. And it could look like a different coach. It doesn’t have to be. A personal coach, a business coach, that coach could be mentors, that could be just colleagues. There’s a lot of different ways to receive that as well.

Kelsey Mead:
27:30

Yeah, absolutely. A thousand percent. And I think it’s just, it’s interesting too because investing in a team in the right way, I don’t, I wouldn’t say go beyond your means to have all of these different, please don’t, we don’t need to be bleeding money in our businesses. You still have to make money at some point. Yeah, exactly. Exactly. So it’s like depending on how you’re trying to scale and where you are. Yeah, absolutely. A thousand percent. And what’s really interesting from like the mindset side of things in working with entrepreneurs, I’m not doing a lot of strategy with them. And a lot of times we’re not even, I’m not even coaching them specifically on business. Because I have this philosophy that your business didn’t create your limiting beliefs. You brought them into your business with you your business now being an entrepreneur, entrepreneurship becomes now this arena that you get to confront that shit that’s sifting up to the surface ah, I can’t sign clients. It’s like, when did you decide that yeah. Like Kant’s a pretty, pretty bold word choice. I’d first work on eradicating that let’s clean up some of your language here. But it’s just really interesting to see this natural progression of limitations and roadblocks and barriers that come up through entrepreneurship. It’s that didn’t create them. They were there and now. You’re in the season of life or you have an opportunity to work on’em, work through’em, let

Stoy Hall, CFP®:
28:59

em go. Yeah. And the more you work on’em Oh, weird. The more successful, you’ll be weird, but I’ll promise you having children and having a business, I don’t think there’s two harder things and having them at the same time. Yeah. Probably the hardest thing in, in the world that we all could do as adults like that is. That is not for the weak at

Kelsey Mead:
29:18

all.

Stoy Hall, CFP®:
29:18

No, because they both test you in different ways and I’ve learned that I’ve learned more about myself being a father and a business owner than I ever thought was possible. Yeah, you start to see all of the trauma things that you were raised with and you’re like, oh. Oh, that one hurt me. Yeah. They don’t feel, but that hurt like Oh, huh. Did feel that one before. Oh, that’s been years. Yeah. So that’s interesting. I just I want everyone to know that owning a business and being an apparent sucks like it ultimately does, but embrace it. Have fun with it. Grow. And at the end of the day, you’re happy, right? It’s the same thing as a parent. It is business owner, right? They’re very much the same. They’re both children that you’re trying to raise. Some days really suck and you might wanna jump off a building. Others you could not imagine a more joyful time. You’re like, can I

Kelsey Mead:
30:11

just repeat this day forever? Yes. This one. This

Stoy Hall, CFP®:
30:13

just this one. How did I do this? What happened to make this

Kelsey Mead:
30:16

happen? Yeah. How did the stars align today? So let me ask you, what came first for you, your business or your kids?

Stoy Hall, CFP®:
30:22

My business. So I really started okay. Outta college? In college technically. I started in the insurance world as well. Okay. I became a managing partner within a year and a half, so then I had my own team. Okay. At that point it really was like my own business. I didn’t know, lemme back up. Technically my s Corp started in 2018 okay. Or 16. So it was there, but I didn’t recognize it as that. I recognized it just as I have clients. We’re having fun. Didn’t really formulate that. Holy shit. I’m an actual business owner. And so it was technically kid first, but it was really, I’ve been in this business long enough now that I know. I was always a business owner. Yeah. So business came first and then kid, and then transitioned to. Being launching another business. Had a kid right after, right before that. And then Black Man was technically launched in 20 20th of September of 2020. Okay. And so then they’re both young and branching out. And so I would say business first, but just like you have had multiple businesses. Yeah. I currently have three businesses, so that’s amazing. And they all feed each other and you throw children on top of that. And sometimes you. You question yourself. You’re saying it. Yeah, it’s fine.

Kelsey Mead:
31:35

Yeah. It’s just, it’s fine. It’s I don’t know any different, because I was pregnant at twenty-one in college, so kids came first for me. Yeah. So it’s like when people, I’m like, I’m not a hard ass. Like I’m not, I’m badass coach. Like I’m no bullshit, right? Like I’ll hold space for what you’re going through. But I don’t really believe that. I don’t really buy The having kids thing is like, why you’re not successful.’cause it’s all I, it’s all I know. Yeah. And so for me it just, it challenges that perspective. As hard as it was being such a young parent, it really taught me how like I can make anything work. And just, I have that it’s just hardwired in me to the point where I’m like, I hear people saying, can’t, like my kids and it’s just yeah, I get it, but they’re not going anywhere.

Stoy Hall, CFP®:
32:22

They’re there, so you gotta deal with it and you gotta work. Just work. And,

Kelsey Mead:
32:27

and it’s gonna be hard. And not every day is gonna be sunshine and rainbows, right?

Stoy Hall, CFP®:
32:32

No and you have to recognize that there is more time in the day. We always talk about it. There’s no, not enough time. We’re always taking them to sports here and there, and. If you really hone down on your time of the day, there is plenty of time. It’s just a matter of if, do you want to choose to do and I battled that myself. When you’re a business owner, you can set your own schedule so you can work around all of those issues. But you do have to balance do I spend time with my kids or do I not? I look at it and try to teach my children that I’m not choosing work over you. I’m choosing work because of you. To support what you wanna do. And the, and our traveling and all of the sports and all I have to put in time here. And if I put in time here, that means I get more time with you later, but if I take the time outta my day to be with you here, something has to give a little bit. And they recognize that. But then they want to do more for the business, which is cool. They wanna be on the podcast. Yeah. They want to do things. And I believe if we stop hiding. Things from our children and letting’em know the goods, the bads and whatnot. Ultimately, they just wanna see you happy as a parent. And want to help. And then the more they help, I believe the bigger it expands their brain and gets them to understand like, oh, hard work matters like this. This matters. We can’t be lazy. We can’t do all of those things.

Kelsey Mead:
33:52

You can’t be lazy and expect success to come knocking at your door. It’s just like rest when you need rest, learn, set some boundaries. That’s been a big thing for me, especially in the work from home culture. Yeah. And something that I focus on with a lot of people is just like time it’s like time management and like energy management. What do you have the capacity for? What do your boundaries look like? And that’s

Stoy Hall, CFP®:
34:16

been the hardest thing for me. So I left my business partner last April and we had an office and staff and transitioned to just working from home. Like the energy management has been so hard, right? Like before, I would just go. And die by Thursday. Like literally just have nothing. Can’t see straight, be like Im mush. Like I

34:36

have

Kelsey Mead:
34:36

no, nobody need

Stoy Hall, CFP®:
34:37

me. Yeah. Please don’t talk to me. Couldn’t remember your name. I don’t know who you are. Yeah. To like now okay, cool. Oh, today’s not right. Something’s not right. Let’s go pivot. And I believe yes, we need to be outside, we need to see people, we need to do all those things. But ultimately you need to be okay as the business owner be like. Yeah, it ain’t it today. I need to work on me today. Otherwise, how long will it take? If I don’t work on me today, is that two more days I’m not good. Three a week. That’s been the hardest thing to understand and learn for myself.

Kelsey Mead:
35:10

Yeah. And I think that’s a big thing that comes up in a lot of people that I’m coaching to is just their energy expenditure. And by nature, a lot of entrepreneurs are high achievers. So it’s like that high achiever personality, people-pleaser, I see that a lot, especially the high achiever where we’re driven and motivated by goals. We like to see ourselves winning. We like win. It’s fine. Win, it’s just, it’s just winning. No big deal. Ever. There’s enough winning to go around, right? But we’re driven to set goals and achieve them. And sometimes what happens is that can create a very narrow focus in what we’re like, what we’re sacrificing. So we might be sacrificing relationships for the sake of achieving. We might be sacrificing, time with our kids or significant other or whatever for the sake of achievement. And so we work work, because that is important to us and it is a core value, but it’s. Over time. If we don’t create those boundaries and slow down and take breaks and nurture the, these other pockets of our life, whether that’s our personal health, our interpersonal relationships, we start to box things out. So going back to what you were saying about juggling health, physical health, mental health and your finances. Yeah, it totally makes sense, right? Because one suffers at the expense of another. Yeah.

Stoy Hall, CFP®:
36:34

And it all goes downhill. Then your relationships get bad. And relationships with money too. Yeah. And they’re all spinning here and then, then what the hell happens? Ultimately, yeah. Like it’s it’s a bad place to be, but as we wrap this up, how would I come and work? Who, what kind of clients you’re looking for? Are you open for more clients? Do you have any specials or products going on, push yourself now. Let us get more people to work. Push

Kelsey Mead:
36:55

yourself, sell yourself. So what I’ve really come to realize, especially like in the business space, so business coaching or business mentor felt too broad for me. What I really like to help people on is sales and marketing and communication. So essentially sales and marketing is communication and how you sell yourself, right? And I am a master sales coach focusing on helping business owners sell themselves, create more money. I specialize in hypnotherapy, so using hypnotherapy to increase income in your business is a huge focus of mine. I do single sessions, I do packages. It really depends on what the client’s looking for. So that’s where I’m at. Right now in my business. Love

Stoy Hall, CFP®:
37:37

it. Love it. And you have your own podcast,

Kelsey Mead:
37:39

right? And I have my own podcast. It’s my turn. Yeah. It’s all about advocating for yourself and learning how to, sometimes you need to disappoint people to succeed. Not absolutely necessarily like in, in a negative way, but if you have those people chirping in your ear and it’s all this outside noise that’s, you’ll never be successful, or this or that, it’s just Nope, I need to tune you out. Yeah, so it’s my turn to my podcast. We a lot of personal development, personal stories money, mindset, you name it for sure, a little bit of everything. We sprinkle it all, get it all in there, gets a little

Stoy Hall, CFP®:
38:11

spice. So you heard it here and she is on Instagram. Name, a social, she’s out there. Don’t worry, we’ll put it in the description, everyone to follow. Make sure to reach out and. I’ll make sure that this one also has a tag to our next episode where we have Christina.’cause that one’s gonna, everyone should grab a drink, sit down and listen to the three of us go at it because it’s gonna get heated, it’s gonna be great. And you’re gonna learn a lot about marketing mindset and what we’ve all talked about, but just from a different perspective. And it’s true transparency and no bullshit. So everyone have a good day. See you guys.

Kelsey Mead:
38:46

Thanks.

Black Mammoth:
38:59

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